Global emerging middle and Islamic banking in Sri Lanka

Best Essays
Heading
Page No.
Task A – Mini Case Study

1. Company profile
3
2. Products and Customers
4-5
3. Business process
5-6
4. Product pricing
6
5. Capital investment
7
6. Performance measurement
7
7. IT and E – Business
7
Task B

Global Emerging Middle
8-9
Key areas Companies should consider
10-12
Task C - Analysis of the Company

1. SWOT Analysis
13-14
2. PESTLEC
15-16
3. POTTER & Miller’s five forces Model
17-18
4. Potter’s competitive strategies
19-20
5. McFarlen’s Strategic grid
21
6. Nolan’s stage model
22
Strategy formulation
23
Company’s overall Business strategy
23
Proposed E – Strategy
23-24
Task D – Critical review of the key strategic decisions
25-28
Appendices
29-30
Bibliography
31
TASK A

Mini case study on the company

1. Company Profile

Company Name : Amana Bank Limited

Registration : Registered as a public limited liability company incorporated in Sri Lanka in February 2009 and licensed by the central Bank of Sri Lanka.

Business : Commercial banking entirely based on Sharia (Islamic Law) principles

Country/ Market : Sri Lanka

Annual turnover : Rs.200 Million

Number of Employees : 420

Mission : “To share risks and rewards with all our customers by delivering Sharia compliant financial solutions based on innovation and technology.”

2. Products and Customers

The Company Basically offers its products under three categories. Those are;

1. Personal Banking Products
2. Small Medium Enterprise and Corporate Banking Products
3. Treasury Products
Since the bank is in the growing age, Personal banking plays the main income generating role and has become the key driving source for the business. But in the meantime bank is offering competitive products for the corporate segment as well.

The company’s products and the customer group which the product offered is described below;

Current Account (checking Account) - individuals, companies
Savings and Term Deposits -



Bibliography: Census of Population and Housing - 2012. 2013. Census of Population and Housing - 2012. [ONLINE] Available at:http://www.statistics.gov.lk/PopHouSat/CPH2012Visualization/htdocs/index.php?usecase=indicator&action=Map&indId=11. [Accessed 30 July 2013]. Chaffey, D, 2002. E-business and E-commerce Management. 1st ed. Prentice Hall: Financial Times. Middle class growth in emerging markets - EY - Global. 2013. Middle class growth in emerging markets - EY - Global. [ONLINE] Available at:http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets. [Accessed 23 July 2013]. Nolan. R.L., (1979) Managing the Crises in Data Processing Harvard Business Review March 1979 115–126. World Muslim Population Data Tables - Pew Forum on Religion & Public Life. 2013. World Muslim Population Data Tables - Pew Forum on Religion & Public Life. [ONLINE] Available at: http://features.pewforum.org/muslim-population/. [Accessed 05 August 2013].

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