Glanbia's Internationalisation Strategy

Topics: Decision making, Milk, Management Pages: 32 (9546 words) Published: February 20, 2007
International Management

Date of Submission:
8th December 2006

A Report to the Managing Director of Glanbia, outlining the issues for consideration in order to expand into International Operations

Contents PagePage

1.0: ACKNOWLEDGEMENTS
2.0: DESTINATION OF REPORT

3.0: AIMS AND OBJECTIVES

4.0: EXECUATIVE SUMMARY

5.0: METHODOLOGY

6.0: INTRODUCTION/ BACKGROUND

7.0: RATIONAL FOR INTERNATIONALISATION

8.0: MANAGERIAL CONSIDERATIONS

Managing Culture
Planning
Problem Solving and Decision Making
Change Management
Management Styles
Branding of Product
CONSIDERATIONS

9.0: Operations
10.0: Market
11.0: Financial
12.0: Environmental

14.0: SUMMARY

14.0: CONCLUSION

14.0: RECOMMENDATIONS

1.0 Acknowledgements

Acknowledgement goes to Paul Rowlandson and Rory Mc Laughlin for providing background material in support of this report. Thanks also go to the library staff and everyone who contributed to the report.

2.0 Destination of Report

The aim of this report is to brief the managing director John Maloney of Glanbia with the key considerations and issues that Glanbia need to address for successful international growth and development. The report will cover all management, market, financial, and environmental considerations. By the end of the report the managing director will have clear recommendations to guide Glanbia through an effective internationalisation growth strategy.

3.0 Objectives

•To present a general background and introduction to Glanbia PLC •To discuss the situation and factors surrounding the group's reasons for embarking on international growth •To investigate and discuss any managerial issues which Glanbia's management need to take into account in order to secure international success •To analyse and discuss market, financial, operational, environmental and any other considerations which will influence and effect the growth and performance of Glanbia's international growth strategy •To present all findings in a report to John Maloney, managing director of Glanbia PLC •After careful analysis of all findings, design recommendations, which Glanbia can use as a source of reference for future business developments.

4.0 Executive Summary

Glanbia are an Irish Dairy Ingredients firm with operations in Ireland, UK, USA and Nigeria. They also recently opened offices in China. Although they are the number one supplier of branded food and beverages in Ireland future growth depends upon international growth. Their strategic vision for the future is to ‘build international relevance in cheese, nutritional ingredients and selected consumer foods'. To do this they must expand their international operations. In order to do this they must consider managerial aspects, i.e. Planning, Problem solving and Decision Making, Managing Culture, Branding, Managing Change and Management Styles.

Market, operations, financial and environmental considerations are also key to successful international expansion. Careful analysis has shown Glanbia must address various key issues before it can maximise success in international growth. These include operational issues. Glanbia must remain innovative in all operational divisions, especially the consumer foods division. There is concern for the agribusiness sector as it is in decline. Glanbia should investigate alternative options to rationalise activities in this division. They must also address cultural and environmental differences which exist in markets which they are wishing to expand their food ingredient and nutritional division of the organisation. It was discovered that Glanbia are experiencing financial problems, and if they wish to succeed on an international level they need to address domestic issues. They need to consider if it is feasible to continue to serve the European and Irish market. It is advised that Glanbia continue their joint ventures as entry strategies, as this...

Bibliography: Company History (2006) (retrieved 3rd November 2006 from
http://www.glanbiausa.com/history.htm)
Corporate Brochure (2006), ‘Company History-Slide 27 ', (retrieved 9th November 2006 from http://www.glanbia.com/pdf/brochure.pdf)
Douglas, P
'Glanbia blames poor results on EU dairy upheavel '. (retrieved on 4th December 2006 from http://www.foodnavigator.com/news/ng.asp?id=66174)
'Consumer Foods '
'Dairy Industry in China Touching New Heights '. (retrieved on 4th December 2006 from http://www.newswiretoday.com/news/8867)
'Annual Report 2005 '
'Glanbia Nutrition powers ahead with Pro-Fibe acquisition '. (retrieved on 4th December 2006 http://www.nutraingredients.com/news/ng.asp?id=67638)
Beesley, A (2006)
http://www.glanbia.com/pdf/brochure.pdf
(2006) ‘Glanbia product innovation at the core of business success ' (retrieved from http://www.business2000.1e/cases/cases_10th/case12.htm on 1st December 2006)
Poon, S.P., Evangelist, U.F., Albaum, G. (2005) A comparative study of the management styles of marketing managers in Australia and the People 's Republic of China. Journal of International Marketing Review 22 (1) pp 34-47
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Appendix
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