Giving Justice to the Title Beauty Queen

Topics: Beauty contest, Beauty, Ilocos Norte Pages: 3 (865 words) Published: August 8, 2013
Giving Justice to the Title BEAUTY QUEEN
An Entry for the Search for Young Eco-minds 2011 to New Zealand by Rolyson B. Simpliciano

Being a Bayer Young Environmental Ambassador of the Philippines to Germany 2008 really makes someone more critical and responsive to contemporary issues and concerns. Less seriously but interestingly speaking, it makes someone a celebrity on his/her own right.

Last February, Laoag City, the capital of Ilocos Norte, celebrated the annual Pamulinawen Festival. One of the highlights of the celebration is the search for Ms. Pamulinawen International. Janill Magano, our 2007 BYEE and one of the 2008 Top 10 Outstanding Student of the Philippines, was invited to be one of the panel interviewers in the pageant and be in-charge in measuring the level of environmental awareness the candidates have.

He asked one of the most beautiful contestants (in fact, she is the first runner up and she received almost all special awards) what organization is she representing. She answered, “Sangguniang Kabataan.” He asked again, “What are the thrust of SK?” She replied, “I don’t know. It’s not my obligation to know them.” In shock and extreme frustration he said, “You are representing an organization that you don’t even know?!” Every time I remember her answer I become annoyed because really, I have never realized that beauty pageants are worthless- only then. It served a good purpose though! It’s my motivation for this project.

Making beauty queens as ambassadors of the environment is not a new thing, but it will be in the province. The idea sounds so simplistic but if one gets to see people shouting and even crying for their idols as if they are willing to be enslaved by them, he/she would soon realize this idea’s potential. Whether we like it or not, rural folks including the youth are oftentimes magnetized by celebrity figures, and beauty queens are good examples. Team building (even information drive) geared towards commitment revival is...
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