Giorno Essay

DiGiorno is a strong brand in the frozen pizza industry, as we have seen through-out this IMC plan. With that being said, we strive to continue to elevate the DiGiorno brand. DiGiorno is a frozen pizza that not only is high quality with fresh ingredients and a delivery-like taste, but it is also affordable. To ensure that we will achieve this goal, we will look at four aspects of the campaign and analyze how we will measure our success of each goal. These categories are TV and radio, direct marketing, internet/ interactive, and public relations and personal selling.
TV and Radio When evaluating our television and radio promotions, the first and easiest way to gauge the success is to compare sales before, during, and after the campaign. This
To ease the use of all social media, DiGiorno will use Hootsuite to track all of the sites on one platform. We will use it not just for obtaining customer information, but also to interact with customers online. Having direct contact with the customer, we can learn first-hand what our customers are saying about us. This is an easy way to get immediate reactions to our campaign. Hootsuite will also be linked with Google Analytics to gain more insight into our customer.
When analyzing our website, Google Analytics is a great tool for measuring who’s coming to the site, for how long, new visitors, and how many visit end with no engagement. This will be used for tracking what social media sites people are coming from when visiting the website. We will use this to see which social media sites are generating the most responses. We can use this information to tailor our social media use to ramp up social media post to platforms that acquire a lot of engagement. It will also help analyze where we may need to rework videos or ads that aren’t generating engagement. Additionally, Facebook offers analytics for businesses that advertise with them (Sponsored Facebook Ads) that you can use to see how many people are exposed to it and how many people engage with