Gillette Fusion Marketing Plan
Marketing Plan
Facial Hair Removal Cream
For Men
Marketing Objectives
To maintain as the global leader in the service provider for depilatory (facial hair removal) for men
To be the 1st and only company to introduce facial hair removal cream for men To increase market share by 10% in the target market
Financial Objectives
To increase sales revenue by 2.5% globally for Financial Year 2011
To increase profit by 1.0% for Men Facial
Grooming Group for Financial Year 2011
Value Proposition Statement
Point of Parity (POP)
– As easy as shaving to remove facial hair
Point of Difference (POD)
– Smoother. Easier. Longer-lasting. No nicks or ugly razor stubble. So you're left feeling smoother for up to twice as long as shaving.
Target Market
Gender – Male
Those who are always in a hurry –
– Youth (university students)
– Young Men (below 35 y.o.)
The Products
Facial Hair Removal Cream
FUSION HYDRAGEL
Pure & Sensitive
Cooling
Tough beard
Moisturizing
Clean & fresh
Porduct Strategy
Brand Name
Product
Brand – well establish
Packaging
– Easy
– Convenient
– Flexible
– Compact design
– Color suitable for man
Labeling – use the theme color
Pricing
Objective
– Maximum Market Share (Lower End)
Approach
– Primary : Competition Based
– Secondary : Value Based
Technique
– Going Rate (lower than competitors)
– Everyday Lower Price (EDLP)
Distribution Channel
Intensive Distribution
List of Retailer
– Watson
– Guardian
– 7-Eleven
– Jaya Jusco
– Tesco
– Giant
– etc
Marketing Communication Strategy
Objective
– To inform : new product line
Marketing communication mix strategy
Marketing tool:
– Advertising
- Coupons
– Web site, pop-up - Contest
– Packaging
- Sponsorships
Thank You
Thank You
Price - The amount of money needed to buy products
Product - The actual product
Promotion (advertising)- Getting the product known
Placement - Where the product is located
People - Represent the business
Physical environment - The ambiance, mood, or tone of the environment
Facial Hair Removal Cream
For Men
Marketing Objectives
To maintain as the global leader in the service provider for depilatory (facial hair removal) for men
To be the 1st and only company to introduce facial hair removal cream for men To increase market share by 10% in the target market
Financial Objectives
To increase sales revenue by 2.5% globally for Financial Year 2011
To increase profit by 1.0% for Men Facial
Grooming Group for Financial Year 2011
Value Proposition Statement
Point of Parity (POP)
– As easy as shaving to remove facial hair
Point of Difference (POD)
– Smoother. Easier. Longer-lasting. No nicks or ugly razor stubble. So you're left feeling smoother for up to twice as long as shaving.
Target Market
Gender – Male
Those who are always in a hurry –
– Youth (university students)
– Young Men (below 35 y.o.)
The Products
Facial Hair Removal Cream
FUSION HYDRAGEL
Pure & Sensitive
Cooling
Tough beard
Moisturizing
Clean & fresh
Porduct Strategy
Brand Name
Product
Brand – well establish
Packaging
– Easy
– Convenient
– Flexible
– Compact design
– Color suitable for man
Labeling – use the theme color
Pricing
Objective
– Maximum Market Share (Lower End)
Approach
– Primary : Competition Based
– Secondary : Value Based
Technique
– Going Rate (lower than competitors)
– Everyday Lower Price (EDLP)
Distribution Channel
Intensive Distribution
List of Retailer
– Watson
– Guardian
– 7-Eleven
– Jaya Jusco
– Tesco
– Giant
– etc
Marketing Communication Strategy
Objective
– To inform : new product line
Marketing communication mix strategy
Marketing tool:
– Advertising
- Coupons
– Web site, pop-up - Contest
– Packaging
- Sponsorships
Thank You
Thank You
Price - The amount of money needed to buy products
Product - The actual product
Promotion (advertising)- Getting the product known
Placement - Where the product is located
People - Represent the business
Physical environment - The ambiance, mood, or tone of the environment