Giant hypermarket

Topics: Hypermarket, Giant Hypermarket, Kuala Lumpur Pages: 2 (427 words) Published: June 10, 2014
company background
The Giant store was a simple grocery store grocery store in one of the suburbs of Kuala Lumpur. It was founded by the Teng family in year 1944. Giant Hypermarket is owned by Giant Capital Holdings (GCH) and it is one of the largest hypermarkets in Malaysia. It's headquarter is located at Shah Alam, Selagor. Meanwhile Sabah-Sarawak-Brunei Regional headquarter is located in Kolombong Outlet, Kota Kinabalu. The first Giant Hypermarket store was opened in Shah Alam, Selangor in 1999. The company had grown to operate a total of 86 hypermarkets in Malaysia with its outlet size ranging from the 350,000 square feet (33,000 m2) hypermarket in Shah Alam to the 11,000 square feet (1,000 m2) supermarket in Bangsar, Kuala Lumpur in 2006. Apart from this, the chain also includes 6 stores in Singapore and 17 hypermarkets in Indonesia. Giant hypermarkets offer a wide range of local merchandise, such as fresh local fruits, vegetables, and seafood within a wet market environment. The key people to the success of Giant Hypermarket are the owner itself who is Teng Family themselves, and Dato' John Coyle which is the CEO of this company

PRODUCTS OF GIANT

Giant brand offers its consumers with consistent quality and the best value product for money on the shelf. Their most products are obtained and developed locally in view of Malaysia's abundance in terms of raw material and also manufacturing facilities. Giant brand features distinctive yellow and green packaging which will be instantly recognizable and also dependable. All of their products are backed by quality guarantee and the prizes are competitively in the category. All Giant Brand products are available in all Giant hypermarkets and supermarkets

In Malaysia, Giant is synonymous with everyday low prices, big variety and great value and recognised for offering the most vibrant, comfortable and complete shopping environment Giant, which turned 65 in 2009, pioneered the concept of modern supermarket...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Giant: Supply Chain Management and Electronic Data Interchange Essay
  • Backgroud Giant Essay
  • Assessing Hypermarket by Service Quality Essay
  • A Comparative Study on the Promotion and Advertising Used by Tesco and Carrefour Hypermarkets in Malaysia Essay
  • Hypermarket and Giant Essay
  • Giant Essay
  • Compare and Contrast Essay Between Sundry Shops Ans Hypermarket
  • consumers' choice of hypermarket by understanding their preferences Essay

Become a StudyMode Member

Sign Up - It's Free