Gez Petrol Station
Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc386409319 \h 1Question 1: PAGEREF _Toc386409320 \h 2Question 2: PAGEREF _Toc386409321 \h 5Question 3: PAGEREF _Toc386409322 \h 7Question 4: PAGEREF _Toc386409323 \h 10QUESTION 5 PAGEREF _Toc386409324 \h 16Question 6 PAGEREF _Toc386409325 \h 18Conclusion PAGEREF _Toc386409326 \h 24Reference PAGEREF _Toc386409327 \h 25
IntroductionGEZ Bhd is a major oil company in Malaysia which was operated petrol stations under three basic concepts, namely Company Owned Station (COS), Partially Company Owned Station (PCOS) and Dealer Built Station (DBS). GEZ petrol station conducted two main businesses which are the fuel business and the convenience store business, known as SelesaMart. Under the fuel business, the petrol station sold Petrol Ron 95 (R95), Petrol Ron (R97) and Diesel, with sales of 200 million liters of petrol and 150 million liters of diesel monthly. In the other hand, groceries, snacks, drinks, confectionery, and cigarettes were sold in SelesaMart stores, with average 2500 stock keeping units (SKU) in each store.
GEZ have many reputable business partners which included A&W, AmBank, American International Group (AIG), Bank Rakyat, BSN, Burger King, CIMB, Delifrance, Dunkin’ Donuts, Giant, KFC, Maybank, McDonald’s, OCBC and RHB. In addition, some of the service stations were also installed Automated Teller Machines (ATM) and GEZ also provided counters for Touch ‘n Go reloads. There have pros and cons for operating a petrol station in Malaysia. The pros are include the business is stable and consistent in long run, demand of fuel kept increasing, operators did not have to spend on advertising and no problem in dealing with customers as the price of fuel was fixed. However, the cons are the fuek business had a very low profit margin, product loss due to evaporation of fuel during filling and the increasing cost of credit card fees paid to banks.
As an Area Manager of GEZ Bhd, Mr Aiman was responsible
IntroductionGEZ Bhd is a major oil company in Malaysia which was operated petrol stations under three basic concepts, namely Company Owned Station (COS), Partially Company Owned Station (PCOS) and Dealer Built Station (DBS). GEZ petrol station conducted two main businesses which are the fuel business and the convenience store business, known as SelesaMart. Under the fuel business, the petrol station sold Petrol Ron 95 (R95), Petrol Ron (R97) and Diesel, with sales of 200 million liters of petrol and 150 million liters of diesel monthly. In the other hand, groceries, snacks, drinks, confectionery, and cigarettes were sold in SelesaMart stores, with average 2500 stock keeping units (SKU) in each store.
GEZ have many reputable business partners which included A&W, AmBank, American International Group (AIG), Bank Rakyat, BSN, Burger King, CIMB, Delifrance, Dunkin’ Donuts, Giant, KFC, Maybank, McDonald’s, OCBC and RHB. In addition, some of the service stations were also installed Automated Teller Machines (ATM) and GEZ also provided counters for Touch ‘n Go reloads. There have pros and cons for operating a petrol station in Malaysia. The pros are include the business is stable and consistent in long run, demand of fuel kept increasing, operators did not have to spend on advertising and no problem in dealing with customers as the price of fuel was fixed. However, the cons are the fuek business had a very low profit margin, product loss due to evaporation of fuel during filling and the increasing cost of credit card fees paid to banks.
As an Area Manager of GEZ Bhd, Mr Aiman was responsible
Bibliography: Jan, I. (n.d.). cost volume profit analysis. Retrieved april 27, 2014, from Accounting Explained: http://accountingexplained.com/managerial/cvp-analysis/