GEZ PETROL CASE
COLLEGE OF BUSINESS
BKAL 3063 INTEGRATED CASE STUDY
FIRST SEMESTER 2013/2014 (A131)
LECTURE:
Pn. NORAZA BT MAT UDIN
CASE 6: GEZ Petrol Station: Using CVP Analysis for Planning
EXPIRE: 24 November 2013 (Before 10 a.m.)
GROUP A (7)
NAME
MATRIC NO
MARISA BT MUSRIL
GOH ING MIN
ELIZABETH ESTONIA ANAK JONIC
195468
205438
207727
NURLIYANA BT ZAINUL ABIDIN
WONG ZI XIN
207788
207877
Contents
1.0 Introduction Mr Aiman is the GEZ Bhd’s area manager who is responsible to directing sales activities for more than twenty petrol stations in the northern region of Malaysia. The petrol station business is very stable and consistent due to the continuous increase of the regions vehicles. But the petrol station operators often facing problem to sustain the business and lead to dealership license. After investigation, Mr Aiman discover failure to sustain the petrol station business was due to lack of finance and costing knowledge among the dealer and related staff. Besides, he also believed ability for the dealer and related staff to differentiate fixed and variable expenses, prepare financial statement, and CVP analysis can help them to survive. So Mr Aiman seek assistant from Rizal, a trained management accountant to develop financial model that can help dealer perform CVP analysis. GEZ develop and operate petrol station under three basic concepts, namely Company Owned Station (COS), Partially Company Owned Station (PCOS), and Dealer Built Station (DBS). Under COS and PCOS, the operator was the landowner and under the operator was not the landowner for DBS. The petrol conducts mainly two business, which is fuel business and convenience store business, SelesaMart. Besides that, GEZ affiliate with more than 40 reputable business partners. Some of the affiliations partners included A&W, AmBank, American International Group (AIG), Bank Rakyat, BSN, Burger King, CIMB, Delifrance, Dunkin’ Donuts, Giant, KFC, Maybank, McDonald’s, OCBC, and RHB.
BKAL 3063 INTEGRATED CASE STUDY
FIRST SEMESTER 2013/2014 (A131)
LECTURE:
Pn. NORAZA BT MAT UDIN
CASE 6: GEZ Petrol Station: Using CVP Analysis for Planning
EXPIRE: 24 November 2013 (Before 10 a.m.)
GROUP A (7)
NAME
MATRIC NO
MARISA BT MUSRIL
GOH ING MIN
ELIZABETH ESTONIA ANAK JONIC
195468
205438
207727
NURLIYANA BT ZAINUL ABIDIN
WONG ZI XIN
207788
207877
Contents
1.0 Introduction Mr Aiman is the GEZ Bhd’s area manager who is responsible to directing sales activities for more than twenty petrol stations in the northern region of Malaysia. The petrol station business is very stable and consistent due to the continuous increase of the regions vehicles. But the petrol station operators often facing problem to sustain the business and lead to dealership license. After investigation, Mr Aiman discover failure to sustain the petrol station business was due to lack of finance and costing knowledge among the dealer and related staff. Besides, he also believed ability for the dealer and related staff to differentiate fixed and variable expenses, prepare financial statement, and CVP analysis can help them to survive. So Mr Aiman seek assistant from Rizal, a trained management accountant to develop financial model that can help dealer perform CVP analysis. GEZ develop and operate petrol station under three basic concepts, namely Company Owned Station (COS), Partially Company Owned Station (PCOS), and Dealer Built Station (DBS). Under COS and PCOS, the operator was the landowner and under the operator was not the landowner for DBS. The petrol conducts mainly two business, which is fuel business and convenience store business, SelesaMart. Besides that, GEZ affiliate with more than 40 reputable business partners. Some of the affiliations partners included A&W, AmBank, American International Group (AIG), Bank Rakyat, BSN, Burger King, CIMB, Delifrance, Dunkin’ Donuts, Giant, KFC, Maybank, McDonald’s, OCBC, and RHB.