Get Fit With Get Fit, customers are able to offer over 600 fitness classes in a variety of all types of fitness. Exercises ranging from yoga, step-aerobics, spinning, strength training, aerobic conditioning, kickboxing, and senior classes are available to be broadcast in your own home, recreation …show more content…
In addition, gym memberships have increased from 41.3 million in 2005 to 50.2 million in 2012 (Fagan, 2014). Living a healthy lifestyle has become increasingly important to people in today’s society. Get Fit will be able to provide a convenient and easily accessible way for people to choose the exercise of their choice at the time that is suitable to them. Instead of going to a packed gym, or exercise classes at a specific time, consumers can exercise on their schedule and with more privacy in a small group or individually.
Product Development and Innovation
Product Development is a grand strategy that involves the considerable alteration of existing products or the creation of new but related products that can be marketed to current customers through recognized channels (Pearce & Robinson, 2015). Get Fit is a new product in the fitness industry that offers a variety of fitness classes that can be accessed on an on-demand platform for the convenience of the customers.
Innovation is a grand strategy that seeks to earn the superior margins associated with creation and customer approval of a new product or service. Innovation is the initial introduction of an invention by creating and selling a new product, service, or process (Pearce