George Washington Dodge Challenger Commercial Analysis

Designers of commercial advertisements strive to develop a message that connects with the target audience. The message is designed in a way that it will provoke emotional appeal among the target audience. As such, the audience will feel certain kind of connection with the advert prompting them to heed the message of the advert. Consequently, designers of the advertisement have to be included in the advertisement, certain features or personalities that the target audience respect or identify with. These features or personalities possess particular kind of influence among the audience, such that the audience will most likely respond by subscribing to the content of the message. This realization has enabled the designers to frame advertisements,
The commercial shows a scared spy briefing his army about the imminent invasion of Washington’s army. The opposition aligns itself in readiness for the battle. However, on seeing the mightiness of invading army led by George Washington, redcoats disintegrated and retreated. Washington had mounted an American flag on his dodge challenger. The commercial ends with its slogan that, “Here’s a couple of things America got right; Cars and Freedom.”
American Revolution remains to be an essential part of American history because it led to the independence of America. George Washington was the commander of the army that fought off the colonists and gained American independence (Tilly, 2017). As such, he gained immeasurable respect among the Americans who he grew fond of him even in present times. He was easily elected as the American president in 1789 to 1797 as an independent candidate. The flag is a symbol of national spirit; it is like a fabric that weaves all citizens together. It gives citizens a sense of pride and belonging with which they identify
(2016). Introduction to multimodal analysis. Bloomsbury Publishing.
Tilly, C. (2017). From mobilization to revolution. In Collective Violence, Contentious Politics, and Social Change (pp. 71-91). Routledge.
Barone, M. (2008). Our first revolution: The remarkable British upheaval that inspired America's founding fathers. Crown Forum.

https://www.youtube.com/watch?v=BR-fDmyHEzE ---- The link leads to youtube of the location of Dog Best of Revolutionary War Fighters in Pedigree Film. https://www.youtube.com/watch?v=6iQ7ZDUutU4 ----- The link leads to youtube location of Rick Barber, running for Congress in a GOP primary runoff in Alabama's 2nd District - Gather Your Armies - YouTube https://www.youtube.com/watch?v=r-3HEyR-c3M ------ The link leads to youtube location of the George Washington Dodge