GEOGRAPHICALLY WIDESPREAD MAGGI Is A

Powerful Essays
Topics: Maggi
GEOGRAPHICALLY WIDESPREAD

MAGGI is a Nestlé brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GMBH in the German town of Singen, where it is still based today.
In parts of Europe, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Slovakia, Poland and France, "Maggi" is still synonymous with the brand's "Maggi-Würze" (sauce) a dark, hydrolyzed vegetable protein-based sauce which is very similar to East Asian soy sauce, except it does not actually contain soy.

It has since become a well-known part of everyday culinary culture in Switzerland, Austria and especially in Germany. It is also well known in Poland and the Netherlands. Maggi Würze has huge popularity in Serbia and Macedonia despite not being officially available in those countries. In Malaysia, Indonesia, Thailand and Vietnam, Maggi seasoning sauce is a popular condiment, and the bottles are familiar sights on restaurant tables.
Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.
In India, Maggi instant noodles are a favorite for an anytime meal. From dorm rooms of colleges to late-night cooking in home kitchens, its an all-time favorite.
In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. Throughout Latin America, Maggi

You May Also Find These Documents Helpful

  • Powerful Essays

    Maggi

    • 3585 Words
    • 15 Pages

    400050. For the Academic Year 2009- 2010. 24 29 38 44 50 60 2 ACKNOWLEDGEMENT. We would like to thank our professor; Mr Samir Virani who gave the opportunity to make this project through which we have gained valuable information on the topic “Maggi.” We would also like to thank all my friends for helping and making the project successful. These acknowledgements are one way where we can actually thank the people who have been instrumental in the making of this project. With their help the project…

    • 3585 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Maggi

    • 868 Words
    • 4 Pages

    Maggi Noodles the Top Dog in Noodle market Submitted by Abhishek Pareek FT13198 (Section A) MAGGI… happiness in 2 minutes Introduction: Maggi is owned by Nestle and is one of the few brands which have created a category for themselves in the food market in India. Maggi is mostly known for the noodles which are marketed under the same brand name. Maggi noodles were launched in Indian market in the early 1980's with the intentions of exploring the possibilities in the instant food market in…

    • 868 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Maggi

    • 755 Words
    • 4 Pages

    MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. We’ve recently launched two new flavours in the short space of two months – Thrillin Curry & Tricky Tomato Noodles. Blending Emotions with ingredients , the two new flavours deliver strongly on “Taste Bhi Health Bhi”. It is now available in 5 delectable flavours: Masala, Chicken, Tricky Tomato, Thrillin Curry and Romantic Capsica. Maggi noodles is a brand of instant…

    • 755 Words
    • 4 Pages
    Good Essays
  • Better Essays

    maggi

    • 3196 Words
    • 13 Pages

    analyzing tones of marketing related information from innumerable sources of Nestlé’s powerful Brand MAGGI Instant Noodles. All information was critical and needed to be evaluated with full concentration and determination, the study of MAGGI Noodles that was launched first in India in the year 1983, by Nestle Limited, which became synonymous with noodles. This research tries to find awareness of MAGGI Noodles. The introduction provides the company background, operational & other important information…

    • 3196 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Maggi

    • 5544 Words
    • 23 Pages

    PRODUCT ND BRAND MANAGEMENT TERM PAPER PROPOSAL A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTERNATIONAL MANAGEMENT INSTITUTE, NEW DELHI EXECUTIVE POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED TO: Prof. S. Balasubramanian SUBMITTED BY: ALOK GUPTA (08XPGDM05) MODAK PRIY (08XPGDM31) SATENDRA TOKAS (08XPGDM46) SUDEEP KUMAR KUNDU (08XPGDM50) VINEET DIXIT (08XPGDM59) ACKNOWLEDGEMENT We hereby regard our sincere thanks to Prof. S. Balasubramanian , IMI New Delhi under…

    • 5544 Words
    • 23 Pages
    Powerful Essays
  • Good Essays

    maggi

    • 655 Words
    • 3 Pages

    MAGGI-Taste Bhi, Health Bhi Need: Maggi understood that there was a need of a product that took less time to cook and was also good to eat. Brand: Maggi as a brand has become synonymous with instant noodles. Due to its good taste, wide range of products, affordability and attractive packaging and promotional strategies, Maggi has an extensive mass appeal. Segmentation: Maggi has segmented its market as below: Age group: Since the eating habits and preferences have a direct relation to the age…

    • 655 Words
    • 3 Pages
    Good Essays
  • Good Essays

    maggi

    • 490 Words
    • 2 Pages

    It is packaged in bright yellow color given that this color is quite attractive to younger people. This color makes Maggi both easily distinguishable and also lively.It has a strong distribution and its availability is present in both traditional retail (kirana stores) and up-market posh supermarkets. It sells mostly in single size serving however it has innovatively changed the packaging allowing multiple serving inside the same packet. Through this it wants to increase brand loyalty. Typically…

    • 490 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Maggi Project

    • 1486 Words
    • 6 Pages

    Project On Advertising & sales Promotions On nestle ” Maggi 2 Minute Noodles ” ------------------------------------------------- PROJECT SUBMITTED BY: ------------------------------------------------- ------------------------------------------------- MANDAR BANSODE (PG20090107) -------------------------------------------------…

    • 1486 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Maggi Strategy

    • 2609 Words
    • 11 Pages

    Maggie Growth Strategies - Presentation Transcript 1. Maggi takes the health route Submitted to:- Ms. Mamta Rampal Program Manager, ISMC. TAT-6 2. Nestle around the Globe * Nestle is a Swiss company founded in 1866 by Henri Nestle. * Nestle market its products in 130 countries across the world. * Nestle sells over a billion product every day. * Nestle put the nutrition as the core of their business, Nestle main focus is on health and wellness. The main consideration…

    • 2609 Words
    • 11 Pages
    Satisfactory Essays
  • Satisfactory Essays

    maggi noodles

    • 320 Words
    • 2 Pages

    07153The Maggi Brand in IndiaBrand Extension and RepositioningCase Background Nestle India Limited is the market leader in Indian Noodle Market with it’s MaggiBrand of Noodles which was pioneer brand launched in 1983 in the packaged foodmarket of India. It took the challenge and established Maggi in Indian marketconsidered to be conservative and typical about food consumption. It appropriaterealization of target segment, effective positioning and effective promotion and salesmade Maggi to Noodles…

    • 320 Words
    • 2 Pages
    Satisfactory Essays