Topics: Genting Highlands, Pahang, Genting Group Pages: 2 (803 words) Published: January 8, 2013
The Genting Group was founded by the late Tan Sri (Dr.) Lim Goh Tong in 1965. It is one of Malaysia’s top multinational corporations. The Genting Group involves in several different sectors such as the leisure & hospitality, power generation, oil palm plantation, property development, biotechnology and oil & gas sectors. Tan Sri (Dr.) Lim Goh Tong started his project with the building of a 20-kilometre private access road, across tough mountainous terrains from the foothills to the summit of Mount Ulu Kali, located at 2,000 metres above sea level and also the first highlands resort on the mountain in Malaysia which formerly named Genting Highlands Resort. For a corporation to grow, business objectives are important because objectives give direction to a business. The Genting Group had been operating for 47years till today and we can see it with our eye that it indeed grows from strength to strength. This is because The Genting Group had clearly stated out their goals and objectives and did well in achieving it. One of the goals of The Genting Group is “Care for the Community”. To achieve this goal, The Genting Group had set the objectives to help the community. The Genting Group done a great job in achieving the objective in the year 2011 by dedicated amount more than RM25 million to many charities and community. The organizations that benefit from The Genting Group are Malaysian Liver Foundation, MAA-Medicare Kidney Foundation, OrphanCare Baby Hatch Programme, Malaysian Crime Prevention Foundation, Malaysia Diabetes Association and The Federation of Chinese Associations Malaysia. As for the organizations in foreign country included The Straits Times School Pocket Money Fund, The Business Times Budding Artists Fund, Heartware Network, Milk Fund and the Jane Goodall Institute in Singapore; the GREaT Foundation, BBC’s Children In Need and Cancer UK through Race for Life events, Cancer UK, Comic Relief, Marie Curie Cancer...
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