Generational Cohort

To me, the generational cohort to which someone belongs is more important in influencing consumer behavior. The social class can, but then products will only apply to that class which you fall in versus the generation of which applies to you due to the fact of you can still buy whatever you want don’t matter the social class your in. The generational cohort you usually buy what you think means something in your generation. A great example can be with cell phones. Back when cell phones were being introduced not everyone had one and if you did you were looked upon. With new models coming out only people who could afford it got it while everyone else was thankful to have one. Now it doesn’t matter what social class your in you can get the latest