Generation Z: the Future of Marketing

Topics: Generation Y, Strauss and Howe, Cultural generations Pages: 4 (1298 words) Published: December 27, 2010
Generation Z: The Future of Marketing

According to Consumer Behavior: Buying, Having, and Being, “An age cohort consists of people of similar ages who have similar experiences. They share many common memories about cultural heroes, important historical events, and so on” (Solomon, 2008, pg. 548). Solomon (2008), also says, that marketers target products and services to a specific age cohort. This being said, I chose Generation Z because as a marketer, this age cohort is the future of marketing. As I will explain throughout this paper, Generation Z is ever changing the way that they view and absorb media, therefore, marketers will need to evolve their marketing efforts with this generation. What is Generation Z?

Generation Z is the newest and most recent generation category. According to, “The generation Z is the latest generation who were born after 1994 and before 2004. Many of them are in their early. This particular generation is still in a stage of evolution and they are yet to learn several things in life.” (2007). The generation Z is also called the silent generation, iGeneration, generation quiet and net generation. Generation Z takes up 18 percent of the world’s population. For generation Z, computer technologies and the Internet is the common place. All their communication takes place on the internet and they show very little verbal communication skills. They are very impatient as they desire instant results. The Internet is there and they take it for granted. They do not consider it to be the greatest tool for mankind as it has always been there for them. They do not believe in personally meeting their friends and developing relationships. They'd rather text than talk. They prefer to communicate online — often with friends they have never met. They don’t spend much time outdoors unless adults organize activities for them. They can’t imagine life without cell phones. They have never known a world without technology or...

References: (2007). Generation Z. Retrieved December 17, 2010 from
Cross-Bystrom, Angela. (2010). What you need to know about Generation Z. Retrieved December 18, 2010 from
Posnick-Goodwin, Sherry. (2010). California Teachers Association. Meet Generation Z. Retrieved December 17, 2010 from
Solomon, M. (2008). Consumer behavior: Buying, having and being. (8th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
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