Preview

Generation Y - Essay

Better Essays
Open Document
Open Document
903 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Generation Y - Essay
Getting to Know Generation Y
February 18, 2011

Getting to Know Generation Y Who are they? Do you get them? You may have one or two living in your home or working with you at work. Society calls them Generation Y. They sometimes referred to as Millennial, Echo Boomers, Internet Generation, Igen and Net Generations. They were born between 1980’s and 2000. (Welcome to Generation Y) Generation Y, are the children of the Baby Boomers and Generation X parents. They are quite different from pervious generations. They have become the new species. The have the same basic wants as any generation, food, shelter, a sense of belonging and a purpose but in a completely different way. (Rati, 2008) Generation Y is known as the “entitlement” generation. They are a generation who is used to getting a lot of attention. They like irony, humor and they want you to listen to what they have to say. (Grace, 2010) Generation Y’s are also strong-willed, passionate, independent, technology savvy, free spirited and optimistic. They are currently 81 million strong, surpassing the baby boomer generation and make up 25 percent of the United States population. (Welcome to Generation Y). They are also the fastest growing segment in today’s workforce and the toughest generation yet. Today we have a generation mixture of baby boomers, generation X and generation Y all working and living together. So how do we communicate and relate to a Generation Y? The Generation Yers are the first generation exposed to computers and technology since birth. (Martin, 2010) They only communicate through texting, social websites, internet and email. They enjoy playing video games on their Xbox, Playstations, and only shop online. Unfortunately, because of this many lack the necessary social skills to communicate with other generations. According to professional consultant and CEO of inGiNuity Ginny Carroll, communicating with the youngest generation just means becoming technologically savvy.



References: Brickley, M. (2009, July 1). Communicating With Generation Y. Retrieved February 15, 2011, from Suite101: http://www.suite101.com/content/communicating-with-generation-y-a128685 Grace, L. (2010, July 26). Linda Grace Online. Retrieved February 16, 2011, from Linda Grace: http://lindagraceonline.com Martin, A. (2010, February 3). Who are Generation Y? Retrieved February 15, 2011, from Suite101: Suite101.com Rati, S. (2008, April 10). Generation Y: A New Species. Retrieved February 16, 2011, from SkinInc: http://skininc.com Welcome to Generation Y. (n.d.). Retrieved February 15, 2011, from Generation Y: http://www.generationy.com/

You May Also Find These Documents Helpful

  • Better Essays

    The “Millennials,” otherwise known as “Generation Y,” is the consumer group that was born anywhere from 1982 – 2001.…

    • 4174 Words
    • 17 Pages
    Better Essays
  • Good Essays

    Generation Y is a generation of choice. Unlike pervious generations, the notion of being a true adolescent, largely a creation of society, has been very strong in the heart of Generation Y. Being a adolescent is characterized by: being very liberalist and aware of our rights, cycling through various personal identities, pursuit higher education and delay entry into the work force. Pervious generations were different largely due to the workforce, Baby boomers and many Generation X babies, were forced into working roles after high school. Therefore they had a more discontinuous transition into adulthood, less time to develop an identity. Also pervious generations…

    • 361 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Community as defined by Google "is a set of people (or agents in a more abstract sense) with some shared element". Generation Y is "the generation following Generation X, especially people born in the United States and Canada from the early 1980s to the late 1990s" (Answers.com). The Generation y period is also referred to as the "the Millenials and the Internet Generation" (Answers.com). There is some uncertainty with the range of age that qualifies some one as generation y or generation x. But obviously generation y must come after generation x, this period of time is referred to as "1970's to 1990's" (Answers.com) but "due to the flexible nature of such demographic terms, two people of the same birth year can identify as either Generation X, Y, or something that follows Y, such as the New Silent Generation and neither is wrong" (Answere.com). Because of the nature of demographics the time someone is born does not necessarily mean they are part of that generation, but it is in the way some one acts.…

    • 969 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing

    • 1728 Words
    • 7 Pages

    Aliases: Gen Y, Millennial, Echo Boomer Continually connected, speak their own language Skeptical of authority, influenced by peers Seek recognition and fame, enjoy off humor and absurdity Skim information and text quickly Easily bored, expressive and digitally creative…

    • 1728 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Millennials. This group was born between 1981 and 2000. Members of this group exhibit confidence, optimism, civic responsibility,…

    • 1708 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Critique Essay

    • 1020 Words
    • 5 Pages

    The millennial generation includes individuals born between 1980 through 2000. These individuals are new college graduates that make up the major of the workforce. This group had a number of names associated with them such as Boom Echo and Generation Y – ever since this group started appeared, causing enrollment capacity issues at public school districts around the country. This millennial generation has caught the eye of many researchers because the millennial generation is looked upon ‘as a game changer’ and will play a major role in the future of the United States economy (Koc, 2008, P. 14). The vital element to future success of an organization is understanding how the Millennials view the world and using that knowledge to motivate them in a way that works.…

    • 1020 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Millennials Pros And Cons

    • 782 Words
    • 4 Pages

    Millennials are people born between the years of 1980 and 2000 and they are roughly between the ages of 18 and 33. Some generations prior to millennials are Generation X, Baby Boomers, and the Silent Generation. Millennials in many ways are different from any other generation. Millennials are the most racially diverse, less percentage of them are married, and also studies have shown that many millennials are considered to be helicoptered by their parents. These parents are called helicopter parents. Helicopter parents can be causing more harm than good to their kids.…

    • 782 Words
    • 4 Pages
    Good Essays
  • Good Essays

    From a neutral perspective, the author possesses a definitive purpose but elicits wild generalizations upon the entire millennial generation, ultimately detracting authenticity and credibility as the author’s voice leaks into the article. Tyler is clearly well-versed in the subject and openly expresses her opinions as fact throughout her work; she smartly refrains from speaking in the first person, but with the inclusion of her opinions, she might as well use “I” in every argument. She begins the article with the inclusion that millennials have underdeveloped brains, are hopelessly reliant upon technology, and possess a cloud of over-attached parents. She assumes that this particular generation will wreak negative impacts on the workforce as she braces employers for the impending intrusion. For example, she opens her argument with youths’ inferiority. “Older generations that couldn’t wait to proclaim their independence can’t comprehend this generation’s need for parental guidance and influence” . The choice of small rhetorical choices ultimately guides the reader…

    • 1032 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In the United States, its citizens are categorized by their date of birth into four commonly known generations. The individuals born anytime before 1946 are considered Pre-Boomers, individuals born between 1946 and 1964 are known as Boomers, individuals born between 1965 and 1976 are known as Generation X, and last but not least is Generation Y, which are individuals born anytime after 1977. The individuals categorized in each of these generations tend to share similar values and views on things such as religion, culture and politics. These segregated differences in views are also known as generational gaps. “A generation gap is commonly perceived to refer to differences between generations that cause conflict and complicate communication, creating a gap.” (Adcox, 2012)…

    • 580 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Student

    • 948 Words
    • 4 Pages

    The Y generation could be the greatest since the Greatest Generation. They witnessed the tragic events of 9/11 and, in an instant, learned that life, in America, would never be the same. They like many from the Greatest Generation only know a world in peril. They aren’t the, “buy it now and use credit,” baby-boomer generation, or as self absorbed and individualistic as the gen Xers. This generation realizes we are a global nation; they witnessed and perhaps experienced the downturn of the economy, either through family, friends or personal experience. They enjoy themselves, but know what is necessary and of value. The Y generation is committed to work, but only if there is a purpose in doing so. They are willing to spend money to achieve a worthwhile goal, but again there is a caveat. Their expenditure must be of quality and substance. The Y generation makes prudent decisions that offer enrichment to their lives, rather than just the comfort of it. They are technologically experienced and want a product that is cutting edge, efficient, and has expandable components. The ad suggests, playing on words and language, what you would do, buy a pair of frilly dress pumps, costing $350.00, or show maturity by investing in your future.…

    • 948 Words
    • 4 Pages
    Good Essays
  • Good Essays

    They are tech-savvy but spoiled, colloborative but impatient, socially interconnected but self-invloved. They are the Gen Y also known as millenials.…

    • 545 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Dr. Carol Elam, Dr. Terry Stratton, and Denise Gibson’s, “Welcoming a New Generation to College: The Millennial Students” introduces the generation that will change companies and the workforce lead by the previous generations. Many generations of different time periods have experienced events leading to common values and behaviors within that generation. There are five generations ranging between the years of 1901-2002: The G.I. (1901-1924), Silent (1925-1942), Boom (1943-1960), Generation X (1961-1981), and Millennial Generation (1982-2002). Each generation leaves behind a culture that is accepted, rejected or modified by the next generation. One generation’s culture is the next generation’s common sense.…

    • 738 Words
    • 3 Pages
    Good Essays
  • Good Essays

    I agree with Tim Urban’s message, Gen Y are unhappy people, and the way he set it up makes perfect sense by giving us an equation and the explanation, “When the reality of someone’s life is better than they had expected, they’re happy. When reality turns out to be worse than the expectation, they’re unhappy” (Urban 6). We Gen Y’s have set our expectations so high that it seems kind of impossible to reach. Alexa Tanney said that when children were asked what job they wanted at career day the answers were ridiculous, “kids in my class lined up to be presidents or astronauts, and one kid said he wanted to be the one who made pigs actually fly” (Tanney 4). These children were setting themselves up for failure, not everyone can become president and once they realize that they will be unhappy with their lives.…

    • 1025 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Millennials also know as generation Y, are people born from 1980s to the 2000s. They’re the first generation to be raised using digital technology, social media, and mass media. People born in this generation are now college students, and college graduates that are struggling in this tough economy. The millennial generation has limitless information at the tip of there fingers. Millennial are “always connected” with social networks like facebook and twitter they always know what friends are doing. People have said millennials are parent dependent and don’t know what reasonability is, which I think could go either way. Some millennials are very parent dependent but I see others very independent going to school and working without the guidance of parents. Its unfair to generalize millenials as slackers that don’t know how to work for something, it all depend on the person.…

    • 821 Words
    • 3 Pages
    Better Essays
  • Good Essays

    My Generation Nov 14

    • 1227 Words
    • 4 Pages

    In today’s workforce there are three generational cohorts that define people by a time frame in which they were born. In addition to sharing birth years, they share history and similar values as a result of their defining experiences. The three generational cohorts that I will be discussing are the Baby Boomers, Generation X and the Millennials.…

    • 1227 Words
    • 4 Pages
    Good Essays