February 18, 2011
Getting to Know Generation Y Who are they? Do you get them? You may have one or two living in your home or working with you at work. Society calls them Generation Y. They sometimes referred to as Millennial, Echo Boomers, Internet Generation, Igen and Net Generations. They were born between 1980’s and 2000. (Welcome to Generation Y) Generation Y, are the children of the Baby Boomers and Generation X parents. They are quite different from pervious generations. They have become the new species. The have the same basic wants as any generation, food, shelter, a sense of belonging and a purpose but in a completely different way. (Rati, 2008) Generation Y is known as the “entitlement” generation. They are a generation who is used to getting a lot of attention. They like irony, humor and they want you to listen to what they have to say. (Grace, 2010) Generation Y’s are also strong-willed, passionate, independent, technology savvy, free spirited and optimistic. They are currently 81 million strong, surpassing the baby boomer generation and make up 25 percent of the United States population. (Welcome to Generation Y). They are also the fastest growing segment in today’s workforce and the toughest generation yet. Today we have a generation mixture of baby boomers, generation X and generation Y all working and living together. So how do we communicate and relate to a Generation Y? The Generation Yers are the first generation exposed to computers and technology since birth. (Martin, 2010) They only communicate through texting, social websites, internet and email. They enjoy playing video games on their Xbox, Playstations, and only shop online. Unfortunately, because of this many lack the necessary social skills to communicate with other generations. According to professional consultant and CEO of inGiNuity Ginny Carroll, communicating with the youngest generation just means becoming technologically savvy.
References: Brickley, M. (2009, July 1). Communicating With Generation Y. Retrieved February 15, 2011, from Suite101: http://www.suite101.com/content/communicating-with-generation-y-a128685 Grace, L. (2010, July 26). Linda Grace Online. Retrieved February 16, 2011, from Linda Grace: http://lindagraceonline.com Martin, A. (2010, February 3). Who are Generation Y? Retrieved February 15, 2011, from Suite101: Suite101.com Rati, S. (2008, April 10). Generation Y: A New Species. Retrieved February 16, 2011, from SkinInc: http://skininc.com Welcome to Generation Y. (n.d.). Retrieved February 15, 2011, from Generation Y: http://www.generationy.com/