"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."
"It is awfully important to know what is and what is not your business." —Gertrude Stein
I quote this phrase from Gertrude Stein because reading, talking, analyzing and explaining a big company vision and mission makes you understand what this company create not only for their costumers but what they can share with their employees and families.
But why is important for a company have a vision and mission?
A vibrant Vision of the company clearly and precisely affords an understanding of what your business is all about. Establishing the elementary principles of how you are going to accomplish your Vision defines the Values of the organization. Without Values in place, the company is unable to induce clear and directional decisions based on the long-term prosperity. For the Plan to be successful leaders must be prepared to become walking, talking exemplifications of the company’s Vision and Values.
Building on the Values of the organization, a Leader should proceed to composing a Mission Statement. The Mission Statement’s resolve is to provide a directional beacon that shapes and guides business Strategies. Through an efficient definition of the Mission, Leadership is enabled to determine the Unifying Goals which inevitably bring strategic factions together in a comprehensive progressive resolution.
The development of Visions, Values, and Missions, provides the organization with a Strategy
References: http://www.gm.com/company/about-gm http://www.samples-help.org.uk/mission-statements/general-motors-vision-statement.htm http://www.inc.com/resources/startup/articles/20050201/missionstatement.html http://en.wikipedia.org/wiki/History_of_General_Motors#Corporate_restructuring http://www.scribd.com/doc/23232458/GM-Competitive-Advantage-and-Market-Analysis-PDF William Pelfrey (2006) “Billy, Alfred and General Motors” New York, NY. AMACON