1ST SIMESTER ASSIGNMENT
INTRODUCTION (kfc )
Micro environment factors which the organisation controls . eg employees product ,price ,place and promotion, it can be considered to be the local environment where business operates and owners are aware of the impacts that they are faced with. Macro environment factors are the ones which the organisation does not control and may affect the business . eg political , economic, social, legal and technological factors. the environment are always changing so the companies must always adapt. Market environtment the act outside marketing management ability to build and maintain a succefull relationship with customers ,the environment always change and both customers and marketers wonder what the future will bring MAIN BODY
THE EXTERNAL FACTORS THAT INFLUENCE THE ORGANISATION
MICRO ENVIRONMENT EXTERNAL FACTORS
All businesses need customers ,they should be well balanced around customers .The company`s marketing plan should aim to attract customers through products that meets their needs and wants and good customers service
Employing staff with good skills and experience is essential. Employees bring an influence on your business via ongoing training and promotion opportunities ,this process begins at recruitment stage .Training and development play a critical role in achieving a competitive edge
Media can be printed ,televised or inline ,positive media can make the organisation or its product and negative media can break the organisation . an organisation needs to manage the media so that the media can help promote positive things about them and reduce negative event on their reputation.
Supplier provides the business with the goods they need to carry out their business activities. A suppliers behaviour will impact the business it suppliers If a supplier provides poor service this could increase timescales and product quality,and increase in raw...
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