General Electric

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CORPORATE STRATEGY

GENERAL ELECTRIC

STREAM 1 – COURSE WORK

GROUP -­‐ 11 AHMED AHMED ETTEFAGH TAHSIN MASHAT MOAZ QING SHAN ZHENG DANYI UNIVERSITÁ DELLA SVIZZERA ITALIANA, LUGANO – CORPORATE STRATEGY 2012/2013

Corporate strategy

Table of Content

1. Introduction to the General Electric Company
2. History
3. Key Issues
4. Analysis
4.1 Porter’s Five Forces Analysis
4.2 Internal Analysis “Organizational Structure”
4.3 SWOT Analysis
4.4 Competitive Advantage
4.5 Blue Ocean Analysis
4.6 Value Chain Analysis
4.7 Capability & Resource Analysis
5. Mergers & Acquisitions 6. Conclusion 7. References

UNIVERSITÁ DELLA SVIZZERA ITALIANA, LUGANO – CORPORATE STRATEGY 2012/2013

Corporate strategy

1. Introduction to the General Electric Company General Electric Company (GE) is a US-based conglomerate. It operates diversified businesses such as technology, media and financial services. The company's portfolio of products and services comprises aircraft engines, power generation, water processing, lighting and security technology, medical imaging, business and consumer financing, media content, and industrial products. For the fiscal year ended December 31, 2011, the company operated six business segments, namely, Energy Infrastructure, Aviation, Healthcare, Transportation,
Home & Business Solutions, and GE Capital. The company operates through its subsidiaries in more than 100 countries worldwide. GE is headquartered in
Fairfield, Connecticut, the US.
For 2012, the company would focus on investing in new products and technology, expanding its growth market footprint and take important steps to strengthen risk



References: Dibb, S. & Lyndon, S. (2004). Marketing briefs: A revision and study guide. Oxford: Butterworth-Heinemann. General Electric, (2009). 6, 2009 General Electrical. (2009). Our company. Retrieved from www.ge.com Hurbert, P Makower, J. (2005). Ecoimagination: Inside GE’s power play. World Changing.

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