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Genera General Motors Company

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Genera General Motors Company
Choose any company listed on the NYSE or TSX and discuss whether you agree with the company’s strategies to deal with its three most significant risks. Compare the risks highlighted by the company you select with those listed by its three major competitors. Based on this comparison, you will decide whether your company has identified the correct major risks. Then, based on a comparison with the strategies highlighted by its competitors, you will determine whether your company is on the right strategic path to deal with the risks. If you decide that your company has not identified the most significant risks, then you will conclude that it is not on the right strategic path. The essay should be about 1,000 words in length. No need to list references. The essay will be due on October 21. Do not submit a hard copy. Send me your essay by email.

General Motors Company …show more content…
In history, GM has had more than 10 brands throughout the world, include of Buick, Chevrolet, Cadillac, Opel, Pontiac, Saturn and so on. Today, GM still has 7 brands. For consumers in different regions, the company adopted the multi-brands strategy; it means consumers in different region markets like the different brands. For example: Chevrolet is one the most important popular brands in North America, on the other hand, Cadillac has a certain status in the luxury car market; but in China, Buick is the most important popular brands, Chevrolet becomes the representatives of middle or low level cars and Cadillac presence lags behind that of other luxury car brands; the other example is that GM’s Opel brand is very important in European
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