Gene One Change Strategy

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Gene One Change Strategy
Jeffrey Gaspard
LDR/531
February 10, 2010
Dr. Albert Smothers

Gene One Change Strategy Every company has a strategic plan whether well defined or organized or not. Gene One has decided to change it strategic plan and focus on becoming and seek an IPO (University of Phoenix, Gene One Scenario, 2010). Through these efforts many questions and roadblocks may arise. Gene One has decided to make an aggressive attempt to confront these challenges to help ensure their goals are meet. Anytime a company changes directions it is imperative that they look at all aspects that the particular change activities may cause. To effectively meet the needs of satisfying the change activities that may arrive, a company must have a change strategy in place. Success, oftentimes is not an easy process.
What Must Change Individuals throughout a company that manage change activities, are known as change agents (Robbins, Judge, 2007). Change agents are responsible for carrying out the strategies put in place to effectively handle change. Change agents are not always members of management. Don Ruiz, CEO of Gene One has looked to his team to help create a direction in which the change agents of Gene One, including him and his team, will proceed. As a result, Don has held a meeting to let anyone who has suggestions or concerns about the company new plan the opportunity to speak. He and his team will then act on these concerns or suggestions so that all will be on the same page. The following ideas were presented concerns; Sarbanes-Oxley Act (SOA) compliance, clarity of vague strategies presented by the board of directors] , negative publicity throughout the industry affecting company growth, the ability to meet the goals set forth for new products as well as employee support (University of Phoenix, Gene One Scenario, 2010). The Sarbanes–Oxley Act is legislation that is a result of the Enron and WorldCom collapses (University of phoenix,



References: Robbins, S. P., & Judge, T. A. (2007). Organizational behavior (12th ed.). Upper Saddle River, NJ: Pearson Education. University of Phoenix. (2009). WEB LINK:  Gene One Scenario. Retrieved from University of Phoenix, LDR/531 website. Yukl, G. (2006). Leadership in organizations (6th ed.). Upper Saddle River, NJ: Pearson Education.

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