Gender Stereotypes In TV Commercials

Gender Stereotypes in TV Commercials
A television commercial is a form of advertisement that ranges in length from a few seconds to several minutes. In those few seconds a lot can be communicated either through a form of storytelling, or just appealing to the audiences emotions. A commercial is produced and paid for by an organization, which carries a message, typically to market a product or service. Most of the time the message can be perfectly clear to the audience and other times it can be uncertain or totally misleading. For instance, many television commercials for car brands like Chrysler, Volkswagen and Fiat demonstrate a form of gender stereotype. A gender stereotype is a presumption about qualities or characteristics that are or ought to be possessed by, or the roles that are or should be performed by in this case women. Men are encouraged to make women the target of their obstruction and undermining their masculinity. Men are pictured to do all the non-masculine things women want them to do and hiding all the frustration of having to do it. In return their “reward” is to
People don’t take in consideration that a women can strive as equally as men in a construction or technician industry. For example, a Volkswagen commercial proves to display that only men are shown to work as engineers. The commercial titled, “Engineers Earn Their Wings” is about Volkswagen engineers earning their wings when they make a car that can last to 100,000 miles. Throughout the commercial only male engineers are shown to earn their wings. This proves my point because not only are they showing that only men can make a car that can last 100,000 miles but that there are the only ones that can strive in that industry. Overall, this proves a gender stereotype because women are considered to be incapable of having equal success in a male work