Gender Roles of Toys R Us

Topics: Gender, Stereotype, Gender role Pages: 3 (950 words) Published: April 28, 2012
Toys R Us in the Right or Wrong?

Toys R Us is clearly on track to be the number one children’s toy store for the past and the present. With an average layout of 60,000 square feet, you’re bound to find what your child is looking for. The toys for the boys are in one area of the store, while the toys for girls are in another. The store merchandise has a lot to do with the passing along of gender stereotypes. Boy’s toys are portrayed as more active and girls as more passive Toys that may be considered gender neutral, such as games and puzzles, are located in a different section of the store. To top it all off, the packaging for gender specific toys are color-coded- the boys’ toys are mostly in blue and the girls’, mostly in pink. Do children actually take the time to notice that the two different sections are clearly marked by different colors? In my small amount of research this matter is considerably downplayed by most children, who really just want their damn toys! I personally believe that Toys R Us clearly stereotypes girls by handling the majority of everyday life on the inside and men handling it on the outside.

Heading over to the boys section, in blue a somewhat manly color, most will mainly see that the toys take on a roll of adventure and physical activity, most of which take place outside of the home. When I was a child about 90% of my play time took place outside, as I see the boys around my neighborhood playing outside throughout the day. Growing up as a boy, the best place for playing was obviously outside, demanding increased durability for boys’ toys. Take Tonka Trucks for example, which are made and marketed toward the male gender. They demonstrate versatility by being able to be played with inside as well as outside. Outside is probably more exciting for young boys, because they can fill the dump truck up with dirt, dig ditches and have their own little construction site. Through my research the most popular toy set to play with...
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