Gender Roles In Advertising In The 1980's

The 1960s to the 1990s was an era when there were strict gender roles to be followed. Companies have always used advertising as an outlet for selling their products. These companies have one aim, that is to target their audience and make them want to buy the product. Corporations such as Coke and Marlboro have been successful at finding an audience and then directing their ads towards the people thus making a large profit. Public surveys conducted by Gallup through the 1980s showed that peoples faith in advertising was in decline through out America, particularly in the years between 1970 and 1979, according to a 1994 Journal of Public Policy & Marketing article by John E. Calfee and Debra Jones Ringold. Studies by Harris and Associates found