Gender Pricing

Topics: Health insurance, Health care, Marketing Pages: 3 (706 words) Published: May 18, 2013
English 220
May 20, 2012

Gender Pricing
Unconstitutional or Pure Marketing genius?

Are men and woman being discriminated against affecting price rates and financial policies because of their gender? This has been an ongoing debate since the American Industrial Revolution, when large companies would change their prices to selected consumers, eliminating competitors, and gaining dominance in the economic community. Does this gender pricing practice truly exist? Is this an unconstitutional practice, violating the rights of both men and woman, or simply a financial gain strategy? Examples of this pricing practice can be found in such simple things such as haircuts, personal hygiene products, clothing, nightclubs, and dry cleaning expenses. Gender Pricing has also affected more complex financial institutions, such as insurance companies, and health care organizations. According to Jennifer Warren of the Los Angeles Times “A survey by the Assembly Office of Research found that 40% of hair salons charged woman $2.50 - $25 more for similar services, and dry cleaners charged an average of $2 more to launder a women’s shirt.” (14 October 1995). This is just a small example of the numerous cases of discrimination against woman resulting in increased rates and countless debates for years. One of these controversial debates is that of the preferential treatment of woman in night clubs. Club owners promote “Lady’s Night”, or advertise free or discounted drinks to attract more women to their establishment as a ploy to lure in more men. Why? Men typically will pay full cover charges and drink rates to partake in the opportunity to socialize with the woman, in turn increasing revenue. This marketing strategy utilizes the good old basic concept of “Sex Sells”. Feminists have outraged with this practice, and have supported countless lawsuits claiming this from of revenue is unconstitutional. A more profound, and largely publicized gender...

Cited: Collins, Sara R. Doty, Michelle M. Rustgi, Sheila D. “Realizing Health Reform’s Potential:
Woman and the Affordable Care Act of 2010”. The Commonwealth Fund. 1429 Vol.93.
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Health Reform Watch. “How Much Does PPACA Really Benefit Women.” Wellsphere.
Remedy Health Media. Blog. 2012.
Warren, Jennifer. “State Bans Gender Bias in Service Pricing.” Los Angeles Times. 14 October
1995 Print.
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