Gen 480 Case Study Essay
Case Study Assignment
GEN 480
August 19, 2013
Analysis:
Description of assumptions as seen in the document provided.
1. Kelly – Senior Engineer Product Development
a. Completing existing work is difficult due to previous lay-offs.
b. Pat is talking to Kelly’s staff therefore underminding Kelly’s authority.
c. He cannot meet an August deadline for the prototype because “there is no time”.
d. Kelly doesn’t believe the budget is an accurate assessment.
2. Pat – Marketing Executive
a. Need a quick turnaround with the prototype in order to beat the competition.
b. A delayed launch will be costly.
c. Development should be minimal because both software and hardware is already produced.
d. Scanning technology used to enhance …show more content…
Need to increase staffing cost by $250,000 to bring the product to the market on time.
c. Department under pressure to cut cost.
Explanation of Argument:
1. Cliff O’Connor
The company is struggling and Cliff’s main objective is to keep the company profitable. The company is only maintaining 40% of the market share and they are limited to a specific market. Cliff’s purpose is to ensure costs are in line and the budget is cut by 15%. Cliff wants the project completed at two thirds less than budgeted and on time.
2. Pat Lambert
Pat is a new hire for marketing and is tasked with helping to turn the company around. Her vision is to use existing technology in retail to develop a new product and create the demand from a new market. Her goal is to get the development team on her side to work within her timeline and plan.
3. Kelly Thomas
Kelly needs to assure quality control with both new and existing products. He understands that new products can’t just have money thrown at it rather it takes time to go through the planning, developing, and testing phases. He believes his team is maxed out with projects and is not able to meet the demanding timeline from Pat. His objective is to use his resources wisely to meet the current customers’ …show more content…
A delay is development can cost the company greatly and allow the competitors to have an advantage. (Pat)
4. Staff is not able to meet unrealistic deadlines. (Kelly)
Conclusion
Problems and Situations
1. Cliff O’Conner – CEO wants to develop an Operation Optimize with two thirds of the intended budget.
2. The new marketing director and developer are not working together on a common goal.
3. The company is losing money.
Data and Facts Contributing to Situation
1. Cliff wants to develop the Operation Optimize with less of the budget because the company does not have the money to fully implement the project at the cost outlined by Pat.
2. Through several email correspondences both Pat and Kelly show that they do not see eye to eye.
3. The Progress Report along with other documents shows he company is barely sustaining 40% of the market.
Underlying Problem & Cause of Conflict with AcuScan
Pat is uncompromising and is not willing to listen to what has worked in the past at AcuScan. He feels a new product launch is the key to the success of the company. Kelly’s emotional ties leads to a defense response to Pat’s request and an unwillingness to find a mutual understanding in order to meet the company’s goal and for the betterment of all.
Alternative
GEN 480
August 19, 2013
Analysis:
Description of assumptions as seen in the document provided.
1. Kelly – Senior Engineer Product Development
a. Completing existing work is difficult due to previous lay-offs.
b. Pat is talking to Kelly’s staff therefore underminding Kelly’s authority.
c. He cannot meet an August deadline for the prototype because “there is no time”.
d. Kelly doesn’t believe the budget is an accurate assessment.
2. Pat – Marketing Executive
a. Need a quick turnaround with the prototype in order to beat the competition.
b. A delayed launch will be costly.
c. Development should be minimal because both software and hardware is already produced.
d. Scanning technology used to enhance …show more content…
Need to increase staffing cost by $250,000 to bring the product to the market on time.
c. Department under pressure to cut cost.
Explanation of Argument:
1. Cliff O’Connor
The company is struggling and Cliff’s main objective is to keep the company profitable. The company is only maintaining 40% of the market share and they are limited to a specific market. Cliff’s purpose is to ensure costs are in line and the budget is cut by 15%. Cliff wants the project completed at two thirds less than budgeted and on time.
2. Pat Lambert
Pat is a new hire for marketing and is tasked with helping to turn the company around. Her vision is to use existing technology in retail to develop a new product and create the demand from a new market. Her goal is to get the development team on her side to work within her timeline and plan.
3. Kelly Thomas
Kelly needs to assure quality control with both new and existing products. He understands that new products can’t just have money thrown at it rather it takes time to go through the planning, developing, and testing phases. He believes his team is maxed out with projects and is not able to meet the demanding timeline from Pat. His objective is to use his resources wisely to meet the current customers’ …show more content…
A delay is development can cost the company greatly and allow the competitors to have an advantage. (Pat)
4. Staff is not able to meet unrealistic deadlines. (Kelly)
Conclusion
Problems and Situations
1. Cliff O’Conner – CEO wants to develop an Operation Optimize with two thirds of the intended budget.
2. The new marketing director and developer are not working together on a common goal.
3. The company is losing money.
Data and Facts Contributing to Situation
1. Cliff wants to develop the Operation Optimize with less of the budget because the company does not have the money to fully implement the project at the cost outlined by Pat.
2. Through several email correspondences both Pat and Kelly show that they do not see eye to eye.
3. The Progress Report along with other documents shows he company is barely sustaining 40% of the market.
Underlying Problem & Cause of Conflict with AcuScan
Pat is uncompromising and is not willing to listen to what has worked in the past at AcuScan. He feels a new product launch is the key to the success of the company. Kelly’s emotional ties leads to a defense response to Pat’s request and an unwillingness to find a mutual understanding in order to meet the company’s goal and for the betterment of all.
Alternative