Ge- Introduction and Corporate Strategies over the Years

Topics: General Electric, GE Aviation, Strategic management Pages: 19 (6203 words) Published: August 18, 2011
Brief history of General Electrics.

In the year 1876 Thomas Alva Edison started laboratory in New Jersey that dealt with electrical devices. By 1890 Edison establish a company called Edison General Electric Company. It was at the same time that a competitor established themselves in the market. Thomason-Houston Company started to dominate the market. Soon both the companies found it difficult to rely solely on their patents and technologies. Hence in 1892 both the companies merged and called the company General Electrics. Through the years General Electrics has seen 10 leaders and yet managed to grow and make a name for its self in the world. The first GE Appliances electric fans were produced at the Ft. Wayne electric works in 1890s, while a full line of heating and cooking devices were developed in 1907. GE Aircraft Engines began in 1917 when the U.S. government began its search for a company to develop the first airplane engine "booster" for the fledgling U.S. aviation industry. Thomas Edison's experiments with plastic filaments for light bulbs in 1893 led to the first GE Plastics department, created in 1930. The journey of General Electrics has had many ups and lows but even till today have managed to maintain their reputation in the market due to the factor such as * Leadership,

* Adaptability,
* Talent,
* Influence and
* Networks.
These five points have been the key ingredients for the success of General Electrics. One of the earliest projects of the new lab was to defend the company's primary asset — incandescent lighting — through innovation. In 1908, GE scientist William Coolidge invented the ductile tungsten filament that made the GE incandescent lamp significantly more durable than the original design. The invention secured GE's technological leadership in the market and epitomized the role of the GE research lab — bringing innovation to the marketplace. GE's leaders through the years have built a diverse portfolio of leading businesses; a stream of powerful company-wide initiatives that drives growth and reduces cost; financial strength and Controllership that allow it to capitalize on opportunities through numerous cycles; and a set of common values that allows it to face any environment with confidence. General ElectrGE was formed by the 1892 merger of Edison General Electric of Schenectady, New York and Thomson-Houston Electric Company of Lynn, In 1896, General Electric was one of the original 12 companies listed on the newly formed Dow Jones Industrial Average and still remains after 115 years, the only one remaining on the Dow (though it has not continuously been in the DOW index). public company:23 Ton diesel electric locomotive made at the General Electric Corp. plant in Schenectady, New YorkIn 1911 the National Electric Lamp Association (NELA) was absorbed into General Electric's existing lighting business. GE then established its lighting division headquarters at Nela Park in East Cleveland, Ohio. Nela Park is still the headquarters for GE's lighting business. In 1935, GE was one of the top 30 companies traded at the London Stock Exchange.[11] computing:

GE was one of the eight major computer companies through all of the 1960s GE had an extensive line of general purpose and special purpose computers. Among them were the GE 200, GE 400, and GE 600 series general purpose computers, the GE 4010 Corporate affairs

Classic GE neon signGE is a multinational conglomerate headquartered in Fairfield, Connecticut. Its New York main offices are located at 30 Rockefeller Plaza in Rockefeller Center, known as the GE Building for the prominent GE logo on the roof. NBC's headquarters and main studios are also located in the building. Through its RCA subsidiary, it has been associated with the Center since its construction in the 1930s. The company describes itself as composed of a number of primary business units or "businesses." Each unit is itself a vast enterprise, many of which would,...
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