Gcse Business Coursework
Task 4 (1.4)
What is the most important way in which the business you have chosen could improve the promotion element of its marketing mix?
The business I have chosen is a local Chinese restaurant in Feltham TW13 4BS called The golden empire .It sells all the types of Chinese food also they have cocktails, wines, cutlets and other sorts of foods.
The figures above show that there are 19,963 people aged 25-29 who are mostly young busy families. There is a population of 89,052 of people aged 30-59 who are almost busy with jobs. Most of the people (74,147) of the age range 16-74 are economically active doing full time jobs and also it shows that they work for long hours. The figures show that a population 12,625 males and 18,785 work for longer hours. Also the tables KS03 and KS04 show that there is a population of 68,618 who are living with the families. The key market of the golden empire is the working families who are very busy. Most of the professional busy families come in here or order their ready meal. To target these customers at the moment the golden empire use free delivery. I would suggest that to reach these customers they could use a promotion method such as a website where customers can order online. Another way to encourage customers would to be give discount when they order online.
I have chosen this business because this business is a local business and not lot of people know about this business. Also this business provides the customers with a great range of services.
The types of research I have used is Primary and Secondary……!
Primary research (field research) is the information/data collected on your own. Primary research is more accurate, reliable and specific because you know that very well about the information collected by yourself. The disadvantages of primary research are that this needs more time and costs more.an example of a primary research is a questionnaire
Secondary research (desk research) Is the data/information
What is the most important way in which the business you have chosen could improve the promotion element of its marketing mix?
The business I have chosen is a local Chinese restaurant in Feltham TW13 4BS called The golden empire .It sells all the types of Chinese food also they have cocktails, wines, cutlets and other sorts of foods.
The figures above show that there are 19,963 people aged 25-29 who are mostly young busy families. There is a population of 89,052 of people aged 30-59 who are almost busy with jobs. Most of the people (74,147) of the age range 16-74 are economically active doing full time jobs and also it shows that they work for long hours. The figures show that a population 12,625 males and 18,785 work for longer hours. Also the tables KS03 and KS04 show that there is a population of 68,618 who are living with the families. The key market of the golden empire is the working families who are very busy. Most of the professional busy families come in here or order their ready meal. To target these customers at the moment the golden empire use free delivery. I would suggest that to reach these customers they could use a promotion method such as a website where customers can order online. Another way to encourage customers would to be give discount when they order online.
I have chosen this business because this business is a local business and not lot of people know about this business. Also this business provides the customers with a great range of services.
The types of research I have used is Primary and Secondary……!
Primary research (field research) is the information/data collected on your own. Primary research is more accurate, reliable and specific because you know that very well about the information collected by yourself. The disadvantages of primary research are that this needs more time and costs more.an example of a primary research is a questionnaire
Secondary research (desk research) Is the data/information