GBC2014
Merbatty
IMAGINE A GLOBAL GLOBLE JOURNEY
Contents
CONTENTS
•
Overview
•
Identification & Prioritization
•
Analysis & Recommendation
•
Ethical Issues
•
Comprehensive Action Plan
•
Appendix
可配背景插图
Industry Overview
The luxury boat building industry is developing and competitive Geographic Distribution
Size of the Industry
Total Revenue
$5.5bn
No. of boats sold
3600
No. of models
Over 180
Note: Statistics in 2012
•
•
Concentrated in Europe and the USA
New markets in Australia and Asia
Industry Characteristic
• A number of major builders forming an ambiguous oligopolistic market structure
• Constant technological innovation， super-specialization
Merbatty Overview
Merbatty, a family based company, has been listed for 1 year.
Enterprise Life Cycle
Globla Market Share
Profit
Merbatty’s position Luxury Boat Building Industry
Beginning
Growth
Maturity
Decline
Time
Faces Problems
5 Year Plan- Growth
Company objective
Unclear
New design supplier
unresolved
80m
HR management
Poor
300
500
Staff turnover
High(20%)
15
30
Reliance on supplier
High
Items
2013
2017
Sales Revenue
555m
1000m
Net Profit
45m
Number of boats built
Number of models
……
……
Merbatty Overview
Core competence of Merbatty
Good customization with a wide selection of models, facilities and interior design
Continuous effort to be at the forefront of technological innovations
Customer
Intimacy
Sales network provides high standards of customer care
Contents
CONTENTS
•
Overview
•
Identification & Prioritization
•
Analysis & Recommendation
•
Ethical Issues
•
Comprehensive Action Plan
•
Appendix
可配背景插图
Primary Activities Support Activities
Identification
Overview
Identify the associated activities in the supply chain for each issue
Organization
Human Resource Management
Technology Development
Procurement
Supplier
Inbound
Logistics
Operations
Outbound
Logistics
1
2
3
4
Issues
1
New design supplier 4
Late delivery
IMAGINE A GLOBAL GLOBLE JOURNEY
Contents
CONTENTS
•
Overview
•
Identification & Prioritization
•
Analysis & Recommendation
•
Ethical Issues
•
Comprehensive Action Plan
•
Appendix
可配背景插图
Industry Overview
The luxury boat building industry is developing and competitive Geographic Distribution
Size of the Industry
Total Revenue
$5.5bn
No. of boats sold
3600
No. of models
Over 180
Note: Statistics in 2012
•
•
Concentrated in Europe and the USA
New markets in Australia and Asia
Industry Characteristic
• A number of major builders forming an ambiguous oligopolistic market structure
• Constant technological innovation， super-specialization
Merbatty Overview
Merbatty, a family based company, has been listed for 1 year.
Enterprise Life Cycle
Globla Market Share
Profit
Merbatty’s position Luxury Boat Building Industry
Beginning
Growth
Maturity
Decline
Time
Faces Problems
5 Year Plan- Growth
Company objective
Unclear
New design supplier
unresolved
80m
HR management
Poor
300
500
Staff turnover
High(20%)
15
30
Reliance on supplier
High
Items
2013
2017
Sales Revenue
555m
1000m
Net Profit
45m
Number of boats built
Number of models
……
……
Merbatty Overview
Core competence of Merbatty
Good customization with a wide selection of models, facilities and interior design
Continuous effort to be at the forefront of technological innovations
Customer
Intimacy
Sales network provides high standards of customer care
Contents
CONTENTS
•
Overview
•
Identification & Prioritization
•
Analysis & Recommendation
•
Ethical Issues
•
Comprehensive Action Plan
•
Appendix
可配背景插图
Primary Activities Support Activities
Identification
Overview
Identify the associated activities in the supply chain for each issue
Organization
Human Resource Management
Technology Development
Procurement
Supplier
Inbound
Logistics
Operations
Outbound
Logistics
1
2
3
4
Issues
1
New design supplier 4
Late delivery