gas turbine market

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Tote Singh

Executive Summary
Our client, an auto parts manufacturer is planning to expand its struggling ABC Filters into filters for Gas Turbines. Recently ABC 's
R&D department developed a cartridge-shaped 'E-10 ' synthetic filter with a lot of superior features than it competitors. However ABC lacks deep knowledge about the natural gas power generation filter market. This presentation is attempting to assess the attractiveness of
Gas Turbine filter market and providing a market strategy to ABC
Filters for their product launch.

Market Sizing
Approach:









Determine the region wise total power generation
Determine the electricity produced from Gas Turbines through the percentage wise distribution data of electricity generation (accounting the various losses incurred) Using Table for ‘Key Filter Statistics’, calculate approximate number of filters required Calculate approximate number of cartridge synthetic filters using Table for
‘Current Install Base of GT filters by type’
Multiply the number of filters obtained by the cost of filter ($165 for 1 year)
The market size has been estimated for the next 5 year as well as the next 10 years using the corresponding CAGR mentioned for the 2 instances
A switch over from the E9,E12 filter users to E10 is expected in Arid and
Marine regions. This switch over has been taken as 5% starting from 2015

Estimated Market Potential of E-10 & combined revenues in major regions for 5 yrs
Region

Estimated Market
Estimated Revenues
Potential of E-10 (units) (in US $)

Rank

Africa

263962

43,553,702

6

Europe

1546292

255,138,149

4

Middle-East

3270544

539,639,834

3

Rest of Asia

3615813

596,609,109

2

North America 3730162

615,476,758

1

Latin America

74,390,358

5

450850

Estimated Market Potential of E-10 & combined revenues in major regions for 10 yrs
Region

Estimated Market
Potential



References: •http://wdi.worldbank.org/table/3.7# •http://www.iea.org/stats/index.asp •http://www.oecd-ilibrary.org/sites/factbook-2011en/06/01/04/index.html?itemId=/content/chapter/factbook-2011-49enhttp://www.indexmundi.com/facts/indicators •https://en.wikipedia.org/wiki/Electricity_generation

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