Empirical Study on Consumer Preference Towards
Garnier Skin Care Products in Ghaziabad District
BACHELOR OF BUSINESS ADMINISTRATION
(AFFILIATED OF CH. CHARAN SINGH UNIVERSITY, MEERUT)
UNDER THE GUIDANCE OF
Mr. MUKESH VERMA
Mr. KUMAR SAURAV
Assistant Professor, IMS
INSTITUTE OF MANAGEMENT STUDIES
UNIV. CAMPUS, NH-24, ADHYATMIK NAGAR
GHAZIABAD - 201009
I would like to thank Mr. Mukesh Verma (Sales Manager) for extending me extreme support for carrying out the research and completing the project. I would also like to thank company employees for their immense cooperation in acquiring the data. I am greatly indebted to my beloved guide Mr. Kumar Saurav (Faculty of IMS, Ghaziabad, UP) without whom this entire project would be unthinkable. I thank her for being a great source of motivation and an invaluable source of knowledge throughout my quest. The acknowledgement would be incomplete without thanking my family and friend who were a big support throughout.
Name AKHIL SINGH
Roll no 9354562
Over the years, skin care products undertaken several initiatives which have met with unprecedented success and really made people really sit up and take notice of the brand. There are many companies in the market and are manufacturing skin care products with the superior quality, additional features and a competitive price. In this report GARNIER major have been undertaken for the survey study. My above survey study of the attitude of consumer of the skin care products will definitely be useful to those bench markers who are trying to purchase amongst the best product give a new dimension to further strengthen.
INTRODUCTION OF THE PROJECT
This project is based on the survey, which was done in the Moradabad city. The main aim of the survey is to find out and to analysis the various skin care product, so in this report we have taken Garnier as the skin care manufacturing company. We have covered almost all the aspects, which are related to the skin care products. The project report will help those entire people, which want to get the benefits of all such skin care products. The company profile and product range is given in the beginning of the report the data have been collected by help of questionnaire, which is given in the report. The collected data have been analyzed and shown in the form of graph.
Introduction to Company
Garnier is a mass market brand of L'Oréal that produces hair care products, including the Fructis line, as well as skin care products, notably the newer Nutritioniste line. One of their key proprietary ingredients is a fruit concentrate used in all their products. It is a combination of fruit acids, vitamin B3 and B6, fructose and glucose. Products:
Garnier sells an array of products ranging from styling products to shampoos and conditioners. The products currently sold by Garnier are: Sleek and Shine deep conditioner
Anti-Dandruff shampoo and 2-1 Anti-Dandruff shampoo and conditioner Fine shampoo and cream conditioner
Hard Curl Gel
Soft Curl cream
Length and Strength anti-split ends treatment
Body and Volume root lifting treatment spray
Fortifying deep conditioner
Body and Volume shampoo and cream conditioner
Sleek and Shine leave-in conditioning cream
Color treated or permed shampoo and cream conditioner
Length and Strength shampoo and...
Bibliography: BOOKS :
Philip Kotler ‘Marketing Management’ by ISBN’s Publication, New Delhi,
14 edition Kothari C R, ‘Research Methodology’, New Age Publication, New Delhi, 2nd End.
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