Topics: Marketing, Pricing, Human skin color Pages: 11 (3233 words) Published: November 16, 2012
Garnier is an international company and is a mass market cosmetics brand of L'Oréal, that has aline of extensive range of beauty products. The company sells and researches upon cosmetics products that are meant for body care, skin care, hair care, hair color and other beauty products.Products by Garnier ensure the customers that beauty is all about "taking care of yourself".It issold in several markets around the world. EARLY HISTORY OF THE BRAND AND ITS EVOLUTION OVER TIME

Garnier is a worldwide company affiliated with 29 other brands owned by L'Oreal. L'Oreal, based in France and the United States, has been in operation since 1909.It now owns fivedivisions including Garnier. The first Garnier product was made by Alfred Garnier in 1904, a hair tonic, when people still used soap on their hair. Besides this, Garnier has been the first to produce sun-care items (in 1936) and the first to make a permanent home hair color (in 1960).Today Garnier is the number-one brand in Europe using natural ingredients. The full company name, Laboratories Garnier, originated in the 1920s as a producer of hair care products made with organic ingredients. Garnier continues that mission today, as all of its products are made with natural ingredients. The L'Oreal Group has owned Garnier since 1965. Garnier came to India in 1992 and crafted a special place for itself in the Indian market .This is one global brand which has understood the dynamics of Indian market. Garnier came to India with its Ultra Duox range of shampoos. The brand is a mass market brand from Loreal. Loreal started its operations as a joint venture with MJ Group. Later in 1994, the company started its own operations. Globally L’Oreal is a company that is famous for its product innovation. Garnier too has built its brand by launching new products on a regular basis. Garnier is now present in a diverse range of personal care product categories. It is present in the hair-care and skin-care segments. The brand have two sub-brands : Garnier Fructis and Garnier Ultra Doux. Fructis is an interesting sub- brand which has clicked in the Indian market because of its positioning as a fruit based product .Recently Garnier launched another new innovative product in the Indian market - Garnier Shampoo + Oil 2 in 1 shampoo. This is something that Indian consumer has never seen before. PRODUCT LINE

Garnier currently has three product lines: Fructis, Nutrisse and Nutritionist. Fructis, started in 1996, is the Garner line of haircare and styling products. Nutrisse, Garnier's hair color line released in 2002, was originally called Natea when it debuted in 1998. Natea wasn't as successful in the United States as in Europe, hence the name change. Garnier started selling Nutritionist, its skincare product line, in 2005 1: Garnier Fructis Style, Unleash Your Style

Garnier Fructis Style is a new generation of styling products, with fruit micro-waxes and powerful holding technologies that provide ultra long-lasting hold, and boost shine without stickiness or build-up. Garnier Fructis DAILY CARE SHAMPOO

Garnier Fructis COLOR SHIELD Shampoo

Garnier Fructis Sleek & Shine Shampoo

Garnier Fructis Triple Nutrition Shampoo

Garnier Fructis Length & Strength Shampoo

Garnier Fructis Anti-Dandruff Clean & Fresh Shampoo

Nourished Hair Means Better Color
Garnier Nutrisse is the only permanent haircolor creme that nourishes with grape seed and avocado oil. The nourishing color creme enriched with fruit oil concentrate, penetrates deep into hair fibers to nourish and condition your hair so it takes color better and holds it longer, root-to-tip. Garnier Nutrisse delivers rich, long-lasting color with 100% gray coverage. Nutrisse Ultra-Color


Nutrisse Nourishing Color Foam

GARNIER Nutritionist.
Garnier offers women skincare solutions that safeguard the long-term health and vitality of their skin. Your skin...
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