Gap Sample Project Paper
BUSN 427
GLOBAL ISSUES IN BUSINESS
DeVry University
Global Business Group E Project:
Gap, Inc. going to Peru
Prepared by:
February 20, 2011
Table of Contents
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Module Page
I. Cover Page 1
II. Table of Contents 2
III. Executive Summary 3
Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES 4-7
Module 2: ANALYZING INTERNATIONAL COMPETITORS 8-10
Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 11-13
Module 4: ASSESSING THE SOCIAL – CULTURAL ENVIRONMENT 14-20
Module 5: ASSESSING THE POLITICAL-LEGAL ENVIRONMENT 21-23
Module 6: SELECTING A GLOBAL COMPANY STRUCTURE 24-25
Module 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS 26-29
Module 8: A GLOBAL MANAGEMENT INFORMATION SYSTEM 30-31
Module 9: HUMAN RESOURCES for GLOBAL BUSINESS ACTIVITIES 32-35
Module 10: MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS 36-38
Module 11: PRODUCT AND TARGET MARKET PLANNING 39-40
Module 12: DESIGNING A GLOBAL DISTRIBUTION STRATEGY 41-42
Module 13: PLANNING A GLOBAL PROMOTION STRATEGY 43-44
Module 14: SELECTING AN INTERNATIONAL PRICING STRATEGY 45-47
Module 15: DETERMINING ORGANIZATIONAL FINANCIAL RESULTS 48-50
Module 16: MEASURING INTERNATIONAL BUSINESS SUCCESS 51
Conclusion 52
Bibliography 53-56
Executive Summary
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Peru is located on the South Pacific coast and ranks among the world 's most attractive tourist destinations. Peru has incredibly rich and compelling archaeological heritage and because of its great natural beauty the country draw tens of thousands of visitors each year. The capital of Peru is Lima. Located on the central coast of Peru, the city is only about eight miles from the sea.
Peru’s economy is the 42nd largest in the world. Peru is an emerging, market-oriented economy characterized by a high level of foreign trade and a still high level of inequality, the trade and
GLOBAL ISSUES IN BUSINESS
DeVry University
Global Business Group E Project:
Gap, Inc. going to Peru
Prepared by:
February 20, 2011
Table of Contents
-------------------------------------------------
Module Page
I. Cover Page 1
II. Table of Contents 2
III. Executive Summary 3
Module 1: IDENTIFYING GLOBAL BUSINESS OPPORTUNITIES 4-7
Module 2: ANALYZING INTERNATIONAL COMPETITORS 8-10
Module 3: ASSESSING THE ECONOMIC-GEOGRAPHIC ENVIRONMENT 11-13
Module 4: ASSESSING THE SOCIAL – CULTURAL ENVIRONMENT 14-20
Module 5: ASSESSING THE POLITICAL-LEGAL ENVIRONMENT 21-23
Module 6: SELECTING A GLOBAL COMPANY STRUCTURE 24-25
Module 7: FINANCING SOURCES FOR GLOBAL BUSINESS OPERATIONS 26-29
Module 8: A GLOBAL MANAGEMENT INFORMATION SYSTEM 30-31
Module 9: HUMAN RESOURCES for GLOBAL BUSINESS ACTIVITIES 32-35
Module 10: MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS 36-38
Module 11: PRODUCT AND TARGET MARKET PLANNING 39-40
Module 12: DESIGNING A GLOBAL DISTRIBUTION STRATEGY 41-42
Module 13: PLANNING A GLOBAL PROMOTION STRATEGY 43-44
Module 14: SELECTING AN INTERNATIONAL PRICING STRATEGY 45-47
Module 15: DETERMINING ORGANIZATIONAL FINANCIAL RESULTS 48-50
Module 16: MEASURING INTERNATIONAL BUSINESS SUCCESS 51
Conclusion 52
Bibliography 53-56
Executive Summary
-------------------------------------------------
Peru is located on the South Pacific coast and ranks among the world 's most attractive tourist destinations. Peru has incredibly rich and compelling archaeological heritage and because of its great natural beauty the country draw tens of thousands of visitors each year. The capital of Peru is Lima. Located on the central coast of Peru, the city is only about eight miles from the sea.
Peru’s economy is the 42nd largest in the world. Peru is an emerging, market-oriented economy characterized by a high level of foreign trade and a still high level of inequality, the trade and
Bibliography: Coffee continues to be a major export, but sugar and cotton exports have crashed, with Peru currently importing both products. (Banco Central de Reserva, 2006).