Gap Inc. is an American clothing and accessories retailer based in San Francisco California. The company was founded on August 21,1969 by Donald and Doris Fisher. Gap is one of the largest specialty retailers. They operate four of the most recognized apparel brands in the world:Gap, Banana Republic, Old Navy and Forth and Towne.
Gaps main opportunity to reach out to its customers through its stores. Gaps operate stores in the United States, Canada, the United Kingdom, France, Ireland, Korea and Japan. The company also has franchise agreements with unaffiliated franchises to operate Gap or Banana Republic stores in Singapore, Malaysia, United Arab Emirates, Korea, Kuwait, Qutar, Bahrain Oman, Saudi Arabia, Cambodia, Indonesia and Mexico.
Gaps promotion strategy has been very excellent for reeling in their consumers. The company's internet commerce website has been cited numerous times as a model of stylish efficiency. Gap promotes its product through gift cards, catalogs, advertising programs(commercials), magazines. Gap focuses on being a casual wear retailer in fair price.
At Gap Inc they offer discounts at all of their locations. Also because Gap is such a broad company all of their branches of stores (ex. Gap, Banana Republic, etc.) they all have different pricing. Banana Republic is an upscale clothing retailer which can price range from $25-and up. Old Navy offered great fashion at great prices, for everyone. Gap, Old Navy, Banana Republic, and Pipelime also offers special prices on special items each week. Old Navy is still the place to go for the latest fashion at good prices.Gap Inc offers discounts at all of their branches of franchises of locations. Gap is always usig this advertising to increase sales. This brings loyal cutomers and new customers into the stores. The new customers get to try the product at a discount and if they like it, they will buy more. Competition
Old Navy targets...
Please join StudyMode to read the full document