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Gap Background
The Gap, Inc. History

Address:
2 Folsom Street
San Francisco, California 94105
U.S.A.

Telephone: (650) 952-4400
Fax: (415) 427-2553

Website: www.gap.com Public Company
Incorporated: 1969 as The Gap Stores, Inc.
Employees: 169,000
Sales: $14.4 billion (2003)
Stock Exchanges: New York
Ticker Symbol: GPS
NAIC: 448140 Family Clothing Stores
Company Perspectives:

At Gap, Inc. we never stop moving. It takes thousands of passionate, dedicated and talented employees around the world to deliver the merchandise and shopping experience our customers expect and deserve. From color to concept, it all begins with inspiration--whether it's people-watching on the streets of Tokyo, a flash from a dream, or a visit to a local art gallery.

Key Dates:

1969:
Don and Doris Fisher open their first store in San Francisco, California.
1976:
The company offers 1.2 million shares to the public.
1983:
Millard Drexler is named president; the firm acquires Banana Republic.
1986:
The first GapKids store is opened.
1987:
The first international store is opened in London.
1990:
BabyGap is launched.
1994:
The Old Navy brand is established.
1997:
The Gap Web site debuts.
2002:
Drexler retires; Paul Pressler is named CEO.
Company History:

Founded as a single store by Donald G. Fisher and wife Doris, The Gap, Inc. has evolved into a major retail company with well known brands, including its namesake, Banana Republic, and Old Navy. The firm sells a variety of casual-style and urbane chic clothing to men, women, and children in over 4,250 stores across the United States and in Canada, France, Japan, Germany, and the United Kingdom. The Gap flourished through the 1980s and 1990s under the leadership of Millard "Mickey" Drexler but has battled tough times in the early years of the new century. Drexler retired in 2002, and Paul Pressler was named CEO while Fisher remained chairman.

Capitalizing on the Generation Gap: 1969-75

Donald Fisher was

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