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G8 Gionee final report

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G8 Gionee final report
XLRI, JSR
13-16 Batch (BME)
GIONEE MARKETING PLAN IN INDIA

PREPARED BY :
Kumar Vivek
MP13031
Rajeev Das
MP13040
Sanjiv Ranjan
MP13048
Suraj P.Upadhyay
MP13062
Vishav Bandhu Sharma
MP13070

INDEX Topic Page no
A. SITUATIONAL ANALYSIS
1. Introduction to Indian Smartphone Industry 3
2. Market Structure 3
3. Gionees core competency 4
4. Macro Environmental Factors 4
5. Competitors analysis 4
6. Customer Power 5
7. Market Potential 5
B. STP And Marketing objective
1.Worldwide Target for Market Share 6
2. Indian Marketing STP for Gionee 6
3.Market Penetration 8
4.Marketing Budget and Objective 8
C. Strategy – Product
1. Customer Targets 9
2. Competitor Targets 10
3. Core Product Strategy
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