1. Company Overview
2.1 Business Description
Sweat Planet Sdn Bhd
1 January 2011
Type of Business
Entertainment, Sports Event Management & Recreational Facilities Location
PT 5517, Jalan BBN 1/1, Bandar Baru Nilai, 71800, Negeri Sembilan Company Logo
The main purpose of this business plan is for us to obtain additional capital from financial institution.
This indoor sports facility will be equipped with 4 full international-sized Futsal courts made of artificial grass. This facility will also be equipped with lighting poles to enable evening and night play. Many value-added facilities will be provided to our customers such as, lockers, female and male changing rooms with showers amenities, a small café, free parking and free Wi-fi access. As a social trend today, the atmosphere that we are trying to create is towards a greener and healthier environment and lifestyle with eco-friendly facilities (energy saving lights and water).
Sweat Planet is a fully integrated sports company that offers our clients, young or old, a full range of sports management services from conceptualization stages to execution. We are well equipped with experience and trained staffs in ensuring that all of our clients’ needs are met to a standard of excellence. We have the equipment to undertake all projects, big or small independently. Our experience encompasses; events designed to appeal to specific targeted participants, events with appeal to the general public, events with corporate appeal such as sponsorship and hospitality and events which we manage for clients. Often our management skills have to incorporate one or more of these elements which are; event creation, design and management, sponsorship, marketing and public relations and personality management. We offer corporations a solution to these problems. We are able to handle all the sporting needs of the company by managing their sports clubs. We will ensure that your employees are provided with structured sporting events without compromising the bottom line. In addition employees are no longer required to stress themselves out by organizing competitions, activities and negotiating venues. The sports centre will be facilitated by the manager (the owner) and seven other employees and staff. The operation is held 7 days a week, from 10am to 3am. The perfect spot to run our sports centre is located opposite Tesco and besides McDonalds. The reason why this place is a hot spot is because, it has high traffic flow and also adjacent to Giant Mall, Tesco and 9 Avenue where these are high end areas and approximately 30,000 visitors per day. Thus, by choosing the right location, it will not only help to gradually build brand name and recognition but it also helps to save advertising costs.
“Just Kick & Klick”
“Enhancing Priceless Futsal Experience”
“Sweat Planet will aspire to be the leading organization to promote and develop the sport of futsal in Malaysia through owning and presenting the most successful futsal events and programs”. Organization Goals and Objectives
Sweat Planet intends to introduce more programs to promote futsal in non-urban and rural areas via primary and secondary schools. We want to maintain our development plans of setting up a collegiate futsal league. We plan to maintain our development plans of setting up professional futsal league and to continue organizing high profile futsal tournaments and to continuously introduce more cause-related futsal events to improve the social value of futsal. Sweat Planet will continue developing futsal and effectively making it the sport of choice for Malaysians regardless of age, gender and demographical attributes. We are targeting on organizing 6 major futsal tournaments this year and subsequently 12 per year in 2011 with the launch of our nationwide futsal...
References: Hill, C. W. L. and Jones, G. R. (2006). Theory of Strategic Management with Cases. (8th ed). South Western: Cengage Learning.
Malaysian Tourism Industry Forecast to 2012 www.marketresearch.com (1st January 2011).
Population of Nilai, Malaysia(2006). Available from http://www.tiptopglobe.com/city-map/malaysia/nilai-population-location-town [Accessed 18th October 2010]
Department of Statistic Malaysia. (2010). Malaysian population statistic. Available from http://www.statistics.gov.my/portal/index.php?lang=en [Accessed 2nd March 2011]
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