Furthermore, Many Customers Buy a Particular Product Due to Its Advertising Campaign Which Makes the Product Come Into Vogue, Setting a Trend Among Consumers. Their Consumption Gives Psychological Satisfaction to the

Topics: Advertising, Marketing, Good Pages: 2 (525 words) Published: August 30, 2010
Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree with these views? Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Nowadays there are many advertisements on television, radio and on news papers. This advertising has a high impact on the society, especially, on the younger generation. People are starting to believe in what they hear and see every day, especially, if it is shown in the glamorous and attractive way. Thus many people often buy things that they actually don’t need. Yet for some others advertising helps to choose what they need to buy and come to know from where they could to buy them.

It is well known that advertising boosts the sales of goods and it encourages people to buy things unnecessarily. Some advertising companies make use of popular celebrities’ such as actors, singers, cricketers to advertise their products. People, especially youngsters, buy goods that these celebrities advertise, although they do not really need these products. Advertising uses catchy phrases, that sticks in peoples minds, on the television screen, a products may look gorgeous and better than what they really are , they articulate, exaggerated virtues of the product to entice the consumer, for example they show a pretty mother, not very much older looking than her daughter since she uses ‘Rexona’ soap, or how a young guy could win his girl over by wearing a certain perfume or a certain brand of shirt. Though there is hardly any truth in them, they sure tempt the youngsters in to buying these products

Furthermore, many customers buy a particular product due to its advertising campaign which makes the product come into vogue, setting a trend among consumers. Their consumption gives psychological satisfaction to the user, even if it does not really suit them or not the real need of the...
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