Name of the Points Page Number Executive Summary
1.1 Origin of the Study
1.2 Objective of the Study
1.3 Methodology of the Study
1.4 Limitation of the Study 01-02
Chapter-02 About Strategic Management & Functional level strategy 03
Chapter-03 Topic of the Term Paper:
Functional Level Strategy of Toyota Corporation 04-08
Chapter-04 Problems & Solutions 09
Chapter-05 Findings & Analysis 10-11
Chapter-06 Conclusion 12 References I Appendix II-III
In every organization strategic management has a direct impact on its business. Strategic Management helps to attain superior performance and competitive advantage for an organization. Through competitive advantage and superior performance a company differentiates its product, create a brand loyalty and increase the profitability. Companies in an industry always try to be in a top most position. For these they need to select strategies about each and every function. Functional-level strategy increases the performance rate. Strategic managers analyze the weakness of an organization in its every department and select strategies for every function and turn it into strengths. Specific strengths help companies to have competitive advantage over its rivals and increase the profitability which is an actual business goal of each and every organization.
In BBA program, one of the most important parts of each course is to prepare a term paper on assigned topic related to the course.
The term paper is prepared on strategic management in Automobile companies and functional-level strategy, which tries to show a company’s functional-level strategy in generic building blocks of attaining competitive advantage. Chapter-01
1.1) Origin of the study:
We are a group of students in BBA program. In this Program, one of the important tasks of every course is to prepare a term paper on the