Fun Made in Ducna

|The Porsche |
|Individual Assignment |
| |
|Use the document from: |
|_ Principle of Marketing – Chap 5: Consumer market and Consumer Buyer Behavior |
|_ website: http://www.mypursuitofhappiness.com |
| |
| |
|DucNA – BA00274 – Class BA0604 |
|5/29/2012 |
| |

Marketing

Teacher : NguyenLTT

Student: Nguyễn Anh Đức

Roll Number: ducnaba00274

Class: BA0604

A. Question

“ Read the Company Case - Porsche: Guarding the Old While Bringing in the New. Develop a three-page, APA-style paper on the following Questions for Discussion: 1.Analyze the buyer decision process of a typical Porsche customer. 2.Contrast the traditional Porsche customer decision process to the decision process for a Cayenne or a Panamera customer. 3.Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s? 4.Explain how both positive and negative consumer attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes towards the brand? 5.What role does the Porsche brand play in the self-concept of its buyers?

COMPANY Case: Porsche: Guarding the Old While Bringing in the New Porsche (pronounced