One version of the sign features the village name with an additional sign beneath it, with the words "Bitte — nicht so schnell!" ("Please — not so fast!"). The lower sign — which features an illustration of two children — is meant to advise drivers to watch their speed, but tourists see this as a double meaning coupled with the village name.[10]
British and American soldiers based in nearby Salzburg noticed the name after World War II, and began to travel to the village to have their photos taken beside the signs while striking various poses. The local residents, the Fuckingers, were considerably bemused as they had not previously been aware of the meaning of their village's name in English.[6] Since then, the number of visitors to Fucking has increased, with the occasional visit by a tour …show more content…
According to Winkler, they were selling well, and he was in negotiations with Maxim magazine regarding possible promotions, but was forced to stop his venture after being shouted at and threatened in the street. Winkler said "It was a bit of fun that didn't hurt anyone, but I found out that in this region you just can't do something like that. The whole thing became a real trial for me and I had to stop. People are very traditional here."[13]
In November 2008 the village hosted the Festival of the Fuck Bands music festival, which featured bands Fucked Up, Holy Fuck, Fuck and Fuck