fruity fizz
TABLE OF CONTENTS
TABLE OF CONTENTS 1
ACKNOWLEDGMENT 2
EXECUTIVE SUMMARY 3
FRUITY FIZZ’S MISSION STATEMENT 4
FRUITY FIZZ’S VISION STATEMENT 4
BRAND IDENTITY OF ’FRUITY FIZZ’ 4
Physique: 4
Personality: 4
Culture: 4
Relationship: 4
Reflection: 4
Self-image: 4
CONDUCT OF MARKET SURVEY 5
The Scope 5
SWOT Analysis 5
STRENGTHS 5
WEAKNESSES 6
OPPORTUNITIES 6
THREATS 6
MARKETING PLAN 7
Current Marketing Situation 7
Market Situation 7
Competitive Situation 7
Distribution Situation 7
Objectives 7
Building A Healthier Image 7 Wider Brand Recognition 7 Capturing The Market 8
Expanding The Product 8
Marketing Strategy 8
Target Segment 8
Positioning 9
Price 9
Placement & Distribution 9
Sales Promotion 9
Advertising & Promotion 9
MARKETING ATTACK AND DEFENSE STRATEGY 10
ACKNOWLEDGMENT
We would like to express our gratitude to all those who gave us the best support to complete this report. First, we want to thank ALMIGHTY ALLAH who gave us the strength to work on this report and to make it successful.
We’re deeply indebted to our instructor Mr. Kashif Hafeez Siddiqui whose help, encouragement and stimulating suggestions have been the best motivator for us. He helped us each time we went to him for the discussion on the report and writing of this report.
Last but not the least we would like to appreciate the efforts put up by our colleagues who were always ready to provide every sort of help in every context of this report, with which we were able to make this report a success.
EXECUTIVE SUMMARY
The purpose of this business report is to provide insight on the market trends facing the soft drink industry and a detail strategy for the launch of a new fruit flavored range of CSDs in Pakistan by “Fruity Fizz”. The idea of launching “Fruity Fizz” in Pakistan is to change consumer tastes, a growing emphasis on product safety, and enhancing the market shares and profit percentage.
Soft drinks are non-alcoholic
TABLE OF CONTENTS 1
ACKNOWLEDGMENT 2
EXECUTIVE SUMMARY 3
FRUITY FIZZ’S MISSION STATEMENT 4
FRUITY FIZZ’S VISION STATEMENT 4
BRAND IDENTITY OF ’FRUITY FIZZ’ 4
Physique: 4
Personality: 4
Culture: 4
Relationship: 4
Reflection: 4
Self-image: 4
CONDUCT OF MARKET SURVEY 5
The Scope 5
SWOT Analysis 5
STRENGTHS 5
WEAKNESSES 6
OPPORTUNITIES 6
THREATS 6
MARKETING PLAN 7
Current Marketing Situation 7
Market Situation 7
Competitive Situation 7
Distribution Situation 7
Objectives 7
Building A Healthier Image 7 Wider Brand Recognition 7 Capturing The Market 8
Expanding The Product 8
Marketing Strategy 8
Target Segment 8
Positioning 9
Price 9
Placement & Distribution 9
Sales Promotion 9
Advertising & Promotion 9
MARKETING ATTACK AND DEFENSE STRATEGY 10
ACKNOWLEDGMENT
We would like to express our gratitude to all those who gave us the best support to complete this report. First, we want to thank ALMIGHTY ALLAH who gave us the strength to work on this report and to make it successful.
We’re deeply indebted to our instructor Mr. Kashif Hafeez Siddiqui whose help, encouragement and stimulating suggestions have been the best motivator for us. He helped us each time we went to him for the discussion on the report and writing of this report.
Last but not the least we would like to appreciate the efforts put up by our colleagues who were always ready to provide every sort of help in every context of this report, with which we were able to make this report a success.
EXECUTIVE SUMMARY
The purpose of this business report is to provide insight on the market trends facing the soft drink industry and a detail strategy for the launch of a new fruit flavored range of CSDs in Pakistan by “Fruity Fizz”. The idea of launching “Fruity Fizz” in Pakistan is to change consumer tastes, a growing emphasis on product safety, and enhancing the market shares and profit percentage.
Soft drinks are non-alcoholic