Front Page

University of Santo Tomas

Espana, Manila

College of Commerce in Business Administration

Major in Marketing Management

PARN Inc.

Codera, Pamela

Clavo de Comer, Renato

Cu, Albert

Dacillo, Nathaniel

4M6

Table of Contents

Project Summary ………………………………………………………………………………………. 1

A. Name of Enterprise ……………………………………………………………………… 1

B. Location ………………………………………………………………………………….. 1

C. Descriptive definition of the project ………………………………………………….. 1

D. Project's long-range objectives ……………………………..…………………………. 1

E. Feasibility criteria ……………………………………………………………………….. 1

F. Highlights of the project ………………………………………………………………… 1

G. Major assumptions and summary of findings and conclusion ……………………. 1

Chapter 1 ………………………………………………………………………………………………. 6

Market Study ………………………………………………………………………………….. 6

I. Service Description …………………………………………………………………. 6

II. Demand Analysis …………………………………………………………………… 8

III. Supply Analysis …………………………………………………………………….. 11

IV. Demand Supply Analysis ………………………………………………………….. 12

V. Price Study ………………………………………………………………………….. 12

VI. Factors affecting the market ………………………………………………………. 12

VII. Marketing Program ………………………………………………………………… 13

A. Seven P’s ………………………………………………………………………. 14

1. Product/Service ……………………………………………………… 14

2. Price …………………………………………………………………... 15

3. Distribution ……………………………………………………………. 15

4. Promotion ……………………………………………………………... 15

5. People …………………………………………………………………. 17

6. Process ………………………………………………………………… 17

7. Physical Appearance ………………………………………………… 18

Sample Survey …………………………………………………………………………………………. 19

Chapter 2 ……………………………………………………………………………………………… 24

Technical Study ……………………………………………………………………………… 24

A. Service/s ……………………………………………………………………….. 24

B. Operational Process .…………………………………………………………. 24

C. Plant Size and Production Schedule ……………………………………….. 25