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Frito Lay Mission Statement

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Frito Lay Mission Statement
More Than Financial

The mission of Frito Lay includes making those that invest in the company get the best return possible. We are an organization that is very concerned with implementing processes that will protect the earth, while using resources conservatively. There are many ways we are reaching our target in this mission. Www.fritolay.com reports quality and value for customers and consumers are key. Products and the methods use in the production and transportation is to be safe for consumption and the environment. It is our goal to do this with efficiency and integrity.
Recycling and reusing is not a recent initiative for Frito Lay. In 1939, Frito Lay began to reuse shipping cartons. This move was more than likely a cost saving
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Frito Lay cares about the air we breathe. The average person generates 4.3 pounds of waste a day. Their efforts to reduce their carbon footprint as an organization is vital. A company of this size sending less than 1 percent of their waste to the landfill is making a difference. ("How much do we waste daily? | Center for Sustainability & Commerce at the Nicholas Institute for Environmental Policy Solutions," n.d.)
The Financial Mission
Frito Lay annual sales are increasing. Kaplan (2016) reports Frito Lay has seen positive results, despite sales for Pepsico being dismal. Sales rose 3 percent in the first quarter of 2016. The dollar amount this equates to is more than 3 billion dollars in sales. Unquestionably this is positive news for investors.
Of the total sales in 2014, 22 percent of was from the Frito Lay North American. FLNA partnered with Sabra Dipping to tap into the market craves healthier snacks. Sabra Dipping’s other parent company is Strauss Group. Strauss Group is an international company that is focused on healthy eating. Strauss Group is traded on the Tel Aviv 25 index. It has AA+ rating according to their website,

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