As far as marketing is concerned Bremont , have already cut out into the with the brand itself has already reaching international luxury markets in Hong Kong. It will be also attracting most of their UK-based customers, with the made in Britain stamp.…
Another argument Cohen brings up is that retailers hire based on looks because it is smart and necessary. In the article “Going for the Look, but Risking Discrimination” by Steven Green gives a great example about Elizabeth Nill. She walks into Abercrombie stores and almost every time managers walk up to her and offer her a job. This proves that retailers hire only attractive people. This is discrimination because Abercrombie is only hiring white, attractive people. This leaves them vulnerable for criticism from the public.…
Research shows that people have a tendency to think that people who are generally more attractive are also outgoing, happier, kinder, and successful and possesses several other positive personality traits. This stereotype appears to be true at times. Research studies have established positive correlation between attractiveness and traits such as social skills, self-confidence and personal income. A probable explanation is the view that people who are attractive are more valuable in the society and hence given preferential treatment (Myers,…
Needless to say, countless people owe their professional and financial success to their charmingly good looks. It’s a well-known fact that being attractive gets you through the door in most social settings. Society should start making more image conscious campaigns promoting self love and demonstrating that beauty isn’t…
Marketing strategies have been taken farther than ever before. Companies are now making money by using their employees as walking billboards. In the article Going for the Look, but Risking Discrimination, Steven Greenhouse discusses how this new technique could be a form of discrimination, and why industry analyst, like Marshall Cohen, think the strategy is necessary. The definition of discrimination is the showing of unjust favor, and by companies declining employment to those who do not fit their “image” definitely appears to be unjust. In the article Mr. Greenhouse gives countless examples of how hiring based off looks could be seen as discriminatory, which is why…
People always said that inner beauty of an individual is what really counts; but in the corporate world; this is not true. Why is this not true? Because outer beauty and sex is what sells. Customers need to be attracted to the store in order for the store to make good sales. The key to attracting customers to a store is advertisement. It needs to advertise what the store is trying to sell; in the case of Abercrombie and Fitch, it is an image. Therefore it would want to hire the best looking people it could find to work on its sales floor to fit that image. The sales associates are part of that store and…
The article Judging by the Cover by Bonny Gainley explains that no one should be discriminated on how the individual dresses and whatever messages it portrays to the public or in the workplace. Gainley stated “that no organization should try to change or accommodate the employee because he/she is unwilling to abide in the standards, unless when the standards are legal”.…
“Survival of the fittest”, a simple term meaning that the strongest or most intelligent are the ones that make it out on top. It is a term that is the basis for our whole society. People will rob or kill only for the sake of survival, which is why the world is an unfair mess of tragedy, people all across the world are constantly hurting one another and are not willing to risk their lives for the safety of their fellow man or woman.…
Popular fashion stores know that using good looking employees will make them money. Walking into any one of these stores, I immediately notice how great the people are looking there. I then begin to wonder if buying these clothes will make me look great also. This is exactly what Cohen mentioned about and quite frankly, he’s right. The effects of using these walking billboards have affected me, and I am just one of the mass of people that also are going to be affected. Not only does having a nice environment persuade a person into buying a product of the store, it also makes the store a place that someone would want to just hang out in. And of course it is pretty hard to just hang out without buying anything. This highly profitable idea is easy as just offering an attractive person that walks in the store a job.…
Discrimination in the workplace doesn’t just affect those who are being discriminated, it also affects the employer/ business. Assuming that the employer wants to be as successful as possible, they will need to be efficient. In order to be efficient you need to have good and reliable employees. This is when it comes down to the hiring process and whether or not you hire based on looks or actual talent (equally). Just because you hire someone who is physically attractive, doesn’t mean they will be good workers and have beneficial effects on your business. Appearance doesn’t mean everything and that is why we have these laws such as Title VII and the Equal Pay Act to protect those who are actually talented, but may not have the right/ best looks to show for it. By overlooking the less desirable looking candidates, you could potentially be missing out on the businesses’ potential profits. That’s not to say though that people who are physically attractive aren’t valuable workers. If physical attractiveness is the only thing you look for, you have less likely of a chance of hiring someone who could be doing positive things for your business, and sooner or later these actions could come back to bite your business in the butt. (S. Friedricks,…
In the society we all live in today, where outside beauty is emphasized more than inner beauty, businesses have realized how to utilize that view to their own benefit They have looked at trends and realized that it is profitable to hire those with outer beauty. However, since certain businesses are only hiring certain ethnicities in order to project that image, it has been questioned whether these businesses are discriminating. In the article, Going for the Look, but Risking Discrimination, it says that " hiring attractive people is not necessarily illegal, but discriminating on the basis of age, sex, and ethnicity is." The companies cannot help it that only certain types of people fit their marketing image and their hiring strategies are not exactly discrimination because they have nothing else against other people except that they aren 't selling material. Although it might be seen as discrimination in only hiring certain types of peoples, I agree with Cohen that it is a smart move to hire based on image because if is an effective marketing strategy.…
After doing some more research, I realized that appearance discrimination is very common, especially in the workplace. In his paper, Akst stated that “plain people earn less than people of average looks, who earn less than the good-looking” (Akst 336). However, this seems to be a very subjective means of measurement, which makes his proof seem quite weak. In fact, the entire idea of measuring one’s attractiveness seems to be very abstract and opinion-based, which is why conducting more research from more sources may be…
Times continue to change and today people tend to judge a person on how they look. Companies are becoming more competitive and are looking for ways to attract customers. More retailers and companies are using the approach to hire based on appearance rather than work capability. Hiring should be based on work ethic, rather than appearance which can be discriminating.…
Hiring by looks can cause numerous amounts of issues, both at the governmental level and the emotional level. As Olophius Perry stated in the article, Going for the Look but Risking Discrimination, “If you’re hiring by looks, then you can run into problems of race discrimination, national origin discrimination, gender discrimination, age discrimination, and even disability discrimination.”(Greenhouse 1). Our country specifically was founded on equality and equal opportunity for all. When businesses start hiring based on looks and/or gender, our country’s morals begin to slip slowly through Uncle Sam’s fingers. Discrimination of any sort may also cause a person great emotional damage. Perhaps a hard working, well-kept, person was turned away from a job because of his or her un-attractive face, that person could be so hurt that they commit suicide; while one person gets richer because of this life changing decision they made, another person’s sanity is lost. This type of discrimination is not worth the pain and suffering of one human being in return for fame and money.…
To conclude my analysis of discrimination of looks, various federal, state, and local laws disallow discrimination against employees and job applicants in the relationships and circumstances of employment. In universal, the laws make it unlawful to treat applicants or employees less favorably or differently because they are included in certain threatened categories. This means all employment judgments should be based on legitimate business decisions.…