Freshman Masculine Wash and Peni Fresh Soap
FRESHMAN MASCULINE WASH
Part 1. Brand Positioning Statement
1. Target Market
A. Brand’s Target Market
1. Gender | Male | 2. Community | Urban Areas | 3. Social Class | Middle class, upper class, upper middles, lower uppers, upper uppers(those who can afford to buy P75 per bottle) | 4. Psychological Lifestyle | Active lifestyle (Sports-oriented, socially active and Outdoor-oriented) | 5. User Status | Potential user; First time user | 6. Attitude | Enthusiastic; Positive |
B. Need/ Want/ Problem * Effective personal (intimate) hygiene * Need for sense of manliness (feel “Macho”) * Want to look good and feel good
2. Frame of Reference
A. Product Category/ Market Segment/ Industry * Masculine wash formulated to be a cleanser for the male genitalia
3. Compelling Benefits
A. “Customer Need/ Want/ Problem” wants to address/satisfy * Effective intimate hygiene * self-confidence booster * The feeling of being “cool” and “fresh” all over
B. Value Proposition * Thoroughly cleans unlike ordinary soap or body wash can * Leaves a cool and fresh feeling that lasts all day * Properly moisturizes the skin * Dermatologically tested for proper intimate hygiene * Specially formulated for men * Helps heal minor wounds and scrapes of genitals
C. Specific Ways * Gently yet thoroughly cleans males genital unlike any ordinary soap or body wash can. * Uses active ingredient “Tea Tree Oil” * Makes skin neutrally balanced at ph7 * Gets rid of unwanted odor * Leaves fresh and manly fragrance * Leaves cool feeling that makes users feel young and confident
D. Value Proposition Comparison Freshman Masculine Wash | PENI Fresh Antiseptic Male Organ Wash Soap | * Thoroughly cleans unlike ordinary soap or body wash can (use of Tea Tree Oil) * Leaves a cool and fresh feeling that lasts all day * Dermatologically
Part 1. Brand Positioning Statement
1. Target Market
A. Brand’s Target Market
1. Gender | Male | 2. Community | Urban Areas | 3. Social Class | Middle class, upper class, upper middles, lower uppers, upper uppers(those who can afford to buy P75 per bottle) | 4. Psychological Lifestyle | Active lifestyle (Sports-oriented, socially active and Outdoor-oriented) | 5. User Status | Potential user; First time user | 6. Attitude | Enthusiastic; Positive |
B. Need/ Want/ Problem * Effective personal (intimate) hygiene * Need for sense of manliness (feel “Macho”) * Want to look good and feel good
2. Frame of Reference
A. Product Category/ Market Segment/ Industry * Masculine wash formulated to be a cleanser for the male genitalia
3. Compelling Benefits
A. “Customer Need/ Want/ Problem” wants to address/satisfy * Effective intimate hygiene * self-confidence booster * The feeling of being “cool” and “fresh” all over
B. Value Proposition * Thoroughly cleans unlike ordinary soap or body wash can * Leaves a cool and fresh feeling that lasts all day * Properly moisturizes the skin * Dermatologically tested for proper intimate hygiene * Specially formulated for men * Helps heal minor wounds and scrapes of genitals
C. Specific Ways * Gently yet thoroughly cleans males genital unlike any ordinary soap or body wash can. * Uses active ingredient “Tea Tree Oil” * Makes skin neutrally balanced at ph7 * Gets rid of unwanted odor * Leaves fresh and manly fragrance * Leaves cool feeling that makes users feel young and confident
D. Value Proposition Comparison Freshman Masculine Wash | PENI Fresh Antiseptic Male Organ Wash Soap | * Thoroughly cleans unlike ordinary soap or body wash can (use of Tea Tree Oil) * Leaves a cool and fresh feeling that lasts all day * Dermatologically