Fresh Food Retail Chain

Topics: Retailing, Shopping mall, Supply chain management Pages: 286 (104817 words) Published: September 3, 2013
CMA Publication No - 238

Fresh Food Retail Chains in India: Organisation and Impacts

Sukhpal Singh Naresh Singla

Centre for Management in Agriculture (CMA) Indian Institute of Management (IIM) Ahmedabad

September 24, 2010

Foreword Acknowledgements List of Abbreviations List of Tables List of Figures and Photos List of boxes Chapter Chapter 1: Chapter 2: Introduction Fresh Food Retail Chains and Small Producers and Traditional Retailers – A review of evidence and issues F&V Retail Chains and Primary Producers in Gujarat – inclusiveness and impact F&V Retail Chains and Primary Producers in Karnatakainclusiveness and impact F&V Retail Chains and Primary Producers in Punjab and Haryana-inclusiveness and impact Alternative F&V Retail Chains- Cases of HOPCOMS and SAFAL F&V Retail Chains and Traditional Retailers Conclusions and Recommendations Title Page 1


Chapter 3:


Chapter 4:


Chapter 5:


Chapter 6:

196 215 245 272

Chapter 7: Chapter 8 References


The Centre for Management in Agriculture (CMA) has been actively engaged in applied and problem solving research in agribusiness development and management in India since its inception. CMA faculty undertake research studies for the Ministry of Agriculture and other agencies on various aspects of food and fibre chains including agricultural inputs, farm production, procurement, processing, marketing, and regulation and promotion. In this context, linking small primary producers with markets has been one of the major issues in policy and practice in improving livelihoods for millions of poor in the developing world. Small producers have many competitive advantages in their interface with modern markets but, there have been difficulties in integrating small holders with modern markets like large volumes required by these markets or high transaction costs of dealing with smallholders. On the other hand, modern supermarket chains also impact millions of traditional grocers and perishable produce retailers in developing countries like India. Though 100% FDI in retail is not allowed in India, but there are many large corporate domestic players which have entered the food retail sector during the last decade and have set up systems of interface with primary producers which vary in design and practice across chains. There have been concerns about the impact of these interfaces with farmers on farmer livelihoods and the impact of these modern chains on traditional retailers. In India, food retail chains can be viewed as new institutions in agriculture/agribusiness sector as they, by and large, for the first time, provide a new market linkage for the primary producers of fruit and vegetable (F&V) crops in which India ranks second only to China. F&V crops are considered more suitable for smallholders as they are more labour intensive, provide recurring income, have high value markets, offer value addition possibilities and are a mechanism of risk management against field crop failure risk. But, they are more input intensive, require more post-harvest handling, are more perishable and their profitability is dependent on market acceptance. They also suffer from high wastage/rejection, there is no Minimum Support Price (MSP), and local markets are thin. Thus, it is high risk business and requires good market linkage for viability. In this context, this study by Dr. Sukhpal Singh and Mr. Naresh Singla is very timely and relevant as there is scanty evidence on the issue in India. It examines the procurement channels and practices of major fresh F&V retail chains in India and their impact on the primary producers at the procurement end; assesses the impact of these chains on traditional F&V retailers at the sales end; and examines the possible policy and regulatory provisions to protect and promote livelihoods in the F&V sector in the presence of supermarkets in India. It finds that the farmer interface varies across...

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Joseph, M, and N Soundrarajan (2009): Retail in India- A Critical Assessment, Academic Foundation, New Delhi
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Porter, M (1985): Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, New York
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