Frequent Shopper Program

Topics: Stakeholder, Stakeholder analysis, Project management Pages: 3 (763 words) Published: January 18, 2011
Kudler Fine Foods Frequent Shopper Program – Team Paper
Kudler Fine Foods (KFF), established in 1998, is a small chain of specialty food stores that offer both domestic and imported foods. Kudler Fine Foods is preparing to launch a new Frequent Shopper Program (FSP) for its customers. The purpose of this program is to increase customer satisfaction by tracking purchasing patterns and offering incentives through a partnership program – ultimately leading to an increase in revenue. This paper will discuss Kudler Fine Foods’ business objectives, projections, and processes in addition to functionality and design requirements in preparation of their new program. Week 2

Stakeholders
According to BusinessDictionary.com a stakeholder is a person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives, and policies (stakeholder definition). Using the Stakeholder Analysis in KFF’s 2003 strategic plan – the primary stakeholders have been determined as the staff, customers, wholesale suppliers, banks, competition, and Kathy Kudler (the owner). A short summary of each is as follows: •Staff – The backbone of the company. These individuals have direct contact with and determine the atmospheric quality for the customer •Customers – They determine the direction of the company through feedback. This may come in the form of verbal compliments or complaints to product requests •Wholesale Suppliers – Products are provided through national and international wholesalers. Without these products the store could not exist. KFF is on good financial terms with these suppliers •Banks – Besides having good credit these banks extend offers of additional purchasing ability for new stores or peak season produce •Competition – These stores are considered based on location. While there are supermarkets, gourmet shops, and specialty shops in the area they are not specialized in the...

Bibliography: Kudler Fine Foods - Intranet - Sales & Marketing: Sales Plan 2007. (2009). Retrieved January 2011, from Kudler Fine Foods - Intranet: https://ecampus.phoenix.edu/secure/aapd/cist/vop/Business/Kudler2/intranet/sm/salesPlan.htm
stakeholder definition. (n.d.). Retrieved January 2011, from BusinessDictionary.com: http://www.businessdictionary.com/definition/stakeholder.html
Valacich, J. S. (2009). Essentials of Systems Analysis and Design, 4e. Upper Saddle River: Pearson Eductation, Inc.
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