Free and Fair Trade
TABLE OF CONTENT
1.0 INTRODUCTION
1.1 Organic Products/Local produce 1.2 Fair Trade Products
2.0 FACTS AND FIGURES
3.0 GROWTH PROSPECTS
4.0 MARKETING INITIATIVES AND THEIR EFFECTIVENESS
5.0 EXISTING AND NEW PRODUCTS
6.0 AWARENESS, ATTITUDES & BEHAVIOURS OF CONSUMERS
6.1 'Fair-trade Man '
7.0 FAIR-TRADE LABELLING ORGANIZATION
8.0 SECONDARY RESEARCH
8.1 The average spender
8.2 Suppliers
9.0 QUALITATIVE RESEARCH
10.0 QUANTITATIVE RESEARCH
11.0 FUTURE
12.0 CONCLUSION
13.0 REFERENCES
14.0 APPENDICES
1.0 INTRODUCTION
Ethical food includes three of the most popular varieties of food:
- Organic food
- Fair-trade food
- The utilization of farm foods grown and sold in local areas. (Local produce)
The concept of ethical food concerns the lack of good quality, healthy food, and the frustrations with the supermarkets’ dominance and control over the way that food is produced and sold in the UK.
1.1 Organic Products/Local produce
There is a large range of organic foods; this variety includes frozen foods, crops, snacks and soft drinks. Nowadays, there are more people turning to organic food as a more reliable and safer way to feed themselves and their family. Most consumers now recognize the fact that non-organic foods can contain pesticides, chemical fertilizers and herbicides.
1.2 Fair Trade Products
“Fair-trade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.” If there is an injustice of conventional trade, Fair-trade will address it and facilitate the poorest, weakest producers. This enables them to improve and control their lives. Fair-trade is a long term relationship between producers and buyers. Different from aid, which depends on donors, Fair-trade considers the situation of farmers, workers, and their families and offers a more sustainable solution for them to improve their living standards. This long term
1.0 INTRODUCTION
1.1 Organic Products/Local produce 1.2 Fair Trade Products
2.0 FACTS AND FIGURES
3.0 GROWTH PROSPECTS
4.0 MARKETING INITIATIVES AND THEIR EFFECTIVENESS
5.0 EXISTING AND NEW PRODUCTS
6.0 AWARENESS, ATTITUDES & BEHAVIOURS OF CONSUMERS
6.1 'Fair-trade Man '
7.0 FAIR-TRADE LABELLING ORGANIZATION
8.0 SECONDARY RESEARCH
8.1 The average spender
8.2 Suppliers
9.0 QUALITATIVE RESEARCH
10.0 QUANTITATIVE RESEARCH
11.0 FUTURE
12.0 CONCLUSION
13.0 REFERENCES
14.0 APPENDICES
1.0 INTRODUCTION
Ethical food includes three of the most popular varieties of food:
- Organic food
- Fair-trade food
- The utilization of farm foods grown and sold in local areas. (Local produce)
The concept of ethical food concerns the lack of good quality, healthy food, and the frustrations with the supermarkets’ dominance and control over the way that food is produced and sold in the UK.
1.1 Organic Products/Local produce
There is a large range of organic foods; this variety includes frozen foods, crops, snacks and soft drinks. Nowadays, there are more people turning to organic food as a more reliable and safer way to feed themselves and their family. Most consumers now recognize the fact that non-organic foods can contain pesticides, chemical fertilizers and herbicides.
1.2 Fair Trade Products
“Fair-trade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world.” If there is an injustice of conventional trade, Fair-trade will address it and facilitate the poorest, weakest producers. This enables them to improve and control their lives. Fair-trade is a long term relationship between producers and buyers. Different from aid, which depends on donors, Fair-trade considers the situation of farmers, workers, and their families and offers a more sustainable solution for them to improve their living standards. This long term
References: • http://fairtrade.net/sites/impact/facts.html - FLO • http://www.transfairusa.org/content/support/fairtrademonth06.php - Transfair USA 14.0 APPENDICES • Appendix 1: Estimated fair-trade retail value.