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Frauds in E Marketing

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Frauds in E Marketing
ETHICS

WHAT IS ETHICS
The term is derived from the Greek word “ethos” which can mean custom, habit, character or disposition. At its simplest, ethics is a system of moral principles. They affect how people make decisions and lead their lives.
Ethics is concerned with what is good for individuals and society and is also described as moral philosophy.
Ethics is the branch of study dealing with what is the proper course of action for man. It answers the question, "What do I do?" It is the study of right and wrong in human endeavors. At a more fundamental level, it is the method by which we categorize our values and pursue them.
DEFINITION:-

Ethics defines the elements essential to human well-being and proposes principles to be used as guidelines for generating an ethical culture. Ethics also refers to the specific values, standards, rules, and agreements people adopt for conducting their lives.
Ethics, most broadly, is the study of human behaviour and its consequences in the light of what is ideally possible. For example, ethicists might study a society 's mores or morals to determine what effect they would have on humankind if they were used as universal standards.
Ethics are not merely social conventions, like table manners. Ethics define the social conditions necessary for human beings to thrive. Ethical wisdom is the product of a long history of human struggle. By trial and error societies discover how to create mutually enhancing relationships. Yet ethics also come from the reality-producing function of the mind.
In addition to being propelled by events of the past, human beings are simultaneously drawn forward by their view of the possibilities of the future. When people act "as if" something can happen, they can behave so as make it a self-fulfilling prophecy. The challenge is to understand what conditions lead to human well-being, to envision an ideal ethical culture, and then derive principles that would create a good life.
Why is Ethics



Bibliography: WEB SITES http://www.verajordan.com/adrianajordan/pdf/emarketing.pdf http://expertscolumn.com/content/what-e-marketing http://www.webseoservices.in/docs/emarketing.pdf http://www.webopedia.com/TERM/I/internet_marketing.html http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing http://en.wikipedia.org/wiki/Email_marketing http://www.exa.com.au/services/e-marketing.php http://www.mcafee.com/uk/resources/reports/rp-financial-fraud-int-banking.pdf http://www.investopedia.com/terms/m/marketing-fraud.asp#ixzz2Jp1lTV6c

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