FRA Report

Topics: Medicine, Ayurveda, Middle East Pages: 3 (798 words) Published: March 8, 2015
History:
Dabur (Dabur India Ltd.) is India's biggest Ayurvedic medicine manufacturer and was founded by Dr. SK Burman, a physician in West Bengalin 1884 to produce and dispense Ayurvedic medicines. To successfully produce and market effective medicine for ordinary villagers was his initial aim. He made Ayurvedic medicines for diseases like cholera and malaria. The news of his medicines travelled in no time, and was known as the trusted 'Daktar' or Doctor who came up with effective cures. Hence ,derived from the Devanagri rendition of Daktar Burman, Dabur got its brand name. Dabur India Ltd.

Dabur India Ltd., one of India’s leading FMCG Companies, has revenues of over Rs 7,073 Crore & Market Capitalisation of US $5 Billion. Built on a legacy of quality and experience of over 130 years, Dabur has become one of India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India, a world leader in Ayurveda, currently having a portfolio of over 250 Herbal/Ayurvedic products, includes five flagship brands with distinct brand identities - Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives, Réal for fruit juices and beverages and Fem for fairness bleaches and skin care products. Dabur operates in key consumer products categories like Hair Care, Oral Care, Health Care, Skin Care, Home Care and Foods. The company with a wide distribution network covers over 5.8 million retail outlets with a high penetration in both rural and urban markets.Dabur's products enjoy a huge presence in the overseas markets and are available in over 60 countries worldwide. Its products are highly popular in the Middle East, SAARC countries, Africa, US, Europe and Russia. Their overseas revenue today accounts for over 30% of the total turnover.. The 130-year-old company, incepted by the Burman family, started operations in 1884 as an Ayurvedic medicines company. From its humble beginnings in...
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